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As I Am

As I Am Born Curly Curl Defining Jelly Soft Hold 240ml

A lightweight curl-defining jelly that promotes natural curl formation, detangles, and reduces frizz for long-lasting softness.

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£9.95

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As I Am Born Curly Curl Defining Jelly Soft Hold 240ml

This item

As I Am Born Curly Curl Defining Jelly Soft Hold 240ml

£9.95

Total Price:

£19.90

Customer Reviews

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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Hair

Didn't do much for my son's 4c hair, disappointed. Wanted soft curls not dry and hard this was very drying and left my hair feeling dull and dry. 

by Relle Verified Purchase

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Hair

Didn’t find it did anything for my sons curls or locking in moisture 

by Cherrelle Verified Purchase

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Hair product

Very light on hair. Doesn't leave sticky feeling on my curls. Love it

by Renata Verified Purchase

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Brilliant

Absolutely love this product for my little girl.. her curls are much more defined and easier to manage instead of being a mess.. have tried so many different products for her hair and this is now going to be my go to.

by Nadine Verified Purchase

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Finally!

Finally something to help my curls and stop frizz. This is so good and used alongside the leave in conditioner. Gorgeous smell and leaves curls and waves perfectly frizz free!

by Jade Verified Purchase

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Simply gorgeous

Unlike most gels this races your hair with soft gorgeous curls 

by Lorraine Verified Purchase

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Great buy!

Originally brought in error for myself, gifted to my godson! His mom now swears by this product for his beautiful toddler curls 

by Alicia Verified Purchase

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Brilliant stuff

I’ve got 2c hair: thick, curly, frizz prone and long. It’s got more curly and dry as I’ve aged and I’ve tried hundreds of products now, over the last 10yrs. This stuff is great - I’m using it alongside Elvive oil shampoo n conditioner, I only need to use a small amount of this to get soft defined curls that last for days. It has simplified my hair routine. I let it air dry a lot Of the time. It’s made life so much easier and now my hair is just not an issue and I’m happy to keep growing it. 

by Gillian Verified Purchase

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Love the entire line!

The curl defining jelly is a favourite, and it works amazingly for my little one. And hold her curls all day long.

by S Verified Purchase

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Finally a gel I can fall in love with!

This is a gamechanger. I have lots of long, fine, mainly 2b wavy hair and have always struggled to manage frizz and create long lasting definition. Any other gel I’ve tried just weighs down my hair and makes it look lank and greasy. I tried this after kurlywavykaren on IG recommended it as her fave gel and am so pleased with the results, it’s given perfect, long lasting definition and frizz control on top of my fave curl cream with no residue at all. I think it works so well for fine hair types because it’s super light and runny. Will repurchase over and over! Also waaay more affordable than most I’ve tried with less success.

by cecily Verified Purchase

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