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Skincare On The Go

The ever-evolving skincare narrative gets a self-care upgrade, this time making a fashion statement as under-eye masks redefine skincare on-the-go. The latest trend - coined by Gen Z - transitions from the popular pimple patches of 2023, creating a win-win solution in portable pampering with under-eye masks worn as fashion accessories.

With #EyeMasks totaling 56.5M views on TikTok, the de-puffing benefits coupled with statement, playful designs increase their appeal as a fashion accessory and aspirational beauty product. Taking eye masks from relaxing pamper evenings into everyday errands caters to the fast-paced lifestyles of consumers. The skin-saving masks help to revive tired eyes, promoting a healthy glow and reducing the appearance of fine lines and wrinkles.It’s no wonderwe’re coordinating our complexion to our clothes!

3

RRP: £40.90Current price: £32.72

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RRP: £22.00Current price: £17.60

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RRP: £26.00Current price: £20.80

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£20.00

£160.00

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£51.50

£72.00

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£160.00

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£22.00

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RRP: £95.00Current price: £76.00

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RRP: £60.00Current price: £48.00

£230.00

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RRP: £8.99Current price: £6.02

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RRP: £30.00Current price: £24.00

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RRP: £42.00Current price: £35.70

RRP: £475.00Current price: £380.00

RRP: £72.00Current price: £57.60

£31.00

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£26.00

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RRP: £90.00Current price: £76.50

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