We asked the experts which products they love most
Everyday there’s a new beauty trend, a viral hack or the discovery of a product that ‘does it all’. It can be difficult knowing where to start or who to listen to, so we’ve curated the beauty essentials approved by those who know best – the products Loved by Experts.
Lovedby Experts
Keeks Reid, beauty director
Keeks began her beauty journalism career in 2013 as an editorial assistant at Blackhair and Hair magazines, quickly rising to Acting Editor of Blackhair at just 23. Today, she collaborates with a diverse range of consumer and trade publications, beauty brands, and salons.
Maison Margiela Replica ByThe Fireplace Eau de Toilette - 100ml
This is my favourite Maison Margiela fragrance because I am a glutton for a woody scent. It's not woody in that kind of masculine way, as the creamy vanilla notes add a feminine touch.
41
£125.00
Supergoop! Play Everyday Lotion SPF50 71ml
I use this SPF every single day – it comes with me to the gym, on holidays, everywhere. It melts into my skin perfectly without leaving any white cast or clogging my pores.
£22.00
Jess Bantleman, social media manager
Jess is a Social Media Manager across leading beauty and lifestyle publications in the UK, specifically driving content creation and strategy. Her expertise extends beyond social media, as she frequently shares her industry insights through digital news and features.
OLAPLEX No.5 Leave In Moisturize and Mend Leave In Conditioner 100ml
I use heat on my hair and bleach it, which is a combination for disaster if I don’t look after it properly, but my saving grace is the OLAPLEX No.5 Leave In Conditioner. It helps to minimise breakage and nourish my lengths.
35
£30.00
ghd Chronos Hair Straightener - Black
I could not live without my pair of ghds. In fact, I got my last pair when I was 16/17 so although they’re an investment, they last for a really long time. The tapered shape of them means you can gently twist them as you run the straighteners through your hair, giving you a blowdry effect.
Medina Azaldin, beauty editor
With over seven years of experience in journalism, Medina has written for premium beauty publications across the UK, covering everything from the latest skincare innovations to emerging fragrance trends. Passionate about making beauty accessible, she loves breaking down complex ingredients, uncovering the science behind wellness, and predicting the industry’s next big obsessions.
L'OCCITANE Shea Butter Hand Cream 150ml
The one product that I always have on my bedside table is the L’OCCITANE Shea Butter Hand Cream. I massage it in, leave it on like a hand mask and then in the morning, my hands just feel so much better.
30
£23.00
Prada Soft Matte Rouge Refillable Lipstick 3.8g
I’ve been wearing a red lip since I was 13 so I’ve got loads on rotation, but the one that I always come back to is the Prada Soft Matte Lipstick in the shade Lacquer. I swipe it on and smush it in with my fingertip for that romantic coquettish effect.
6
£39.00
Billie Faricy-Hyett, chief buying officer
Having worked in buying for nearly two decades at some of the UK's most premium fashion and beauty brands, Billie certainly knows a thing or two about which products ought to be on your beauty shelf. As LOOKFANTASTIC's chief buying officer, Billie is very lucky to try all the latest products before they get released, meaning that she's extremely picky about which ones are worth her time, space and money.
RevitaLash Advanced Eyelash Serum 2ml
I started using RevitaLash about 7 years ago when my lash technician ordered me to take a break from extensions to help repair my damaged lashes. I genuinely get asked at least 3 times a week “are those your natural lashes and how are they so long?".
7
£99.00
LANEIGE Lip Sleeping Mask - Vanilla
The LANEIGE Lip Sleeping Masks are SO thick and creamy that they stay in place without the need to re-apply every 10 mins. My personal favourite flavour is vanilla, but I also love berry and my kids are obsessed with the new cotton candy flavour!
258
£21.00
Here is a sneak peek at the behind-the-scenes of Billie's photoshoot!
Did you know that you can also explore the top picks from our very own here at the LOOKFANTASTIC HQ?!
The top picks Loved by Insiders
LovedBy LF is here to help you discover the ‘won’t -stop-talking-about’, ‘want-to-scream-from-the-rooftop' beauty essentials, handpicked by Insiders, Experts, Influencers and most importantly, the ones LovedBy You.
From a young age I’ve been immersed in the beauty industry, getting my first job at a skin clinic and staying there for almost 5 years. My love for skincare was born from the constant exposure to new French pharma skincare products, award-winning supplements and revolutionary techniques to snatch your face. My go-to look is a dewy, natural base using a tinted moisturiser, enhanced by a colourful eyeliner. The Garnier SPF50+ Face Fluid and YSL Touche Éclat Blur Primer are my holy grails.
