Anastasia Beverly Hills

Whether you’re after fluffy brow, a laminated look, filled-in arches, or perhaps a touch of colour to darken them, there’s no brand more iconic than Anastasia Beverley Hills. Master your look with the brand’s patented Golden Ratio® shaping method and innovative products so you can get salon-worthy brows at home.

Anastasia Beverly Hills

Anastasia Beverly Hills, also called ABH, is a cosmetics range launched by Romanian-born beauty entrepreneur Anastasia Soare with its flagship salon in Beverly Hills in 1997. The first ABH products were sold in 2000, and since then the essential philosophy of the brand has remained the same. Anastasia Beverly Hills products are designed to contour and shape your face to fit the ancient rule of the Golden Ratio, which has long been thought of as the key to understanding beauty.

Today, the ABH range includes a wide selection of cosmetics including icons for your brows, complexion, and lips. However, the company is still best known for its brow styling products for which they first made their name. The ABH approach to eyebrows incorporates the wisdom of the Golden Ratio to create brows that perfectly arch over and frame the face. Today, Anastasia Beverly Hills is responsible for innovating some of the most cutting-edge products in the global cosmetics market, including their Brow Wiz, Contour Kit, and Liquid Lipstick.