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Fenty Beauty

Shop All Fenty Beauty
Fenty Beauty Bestsellers
Fenty Beauty Lips
Fenty Beauty Complexion
Fenty Skin
Fenty Fragrance
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Fenty Beauty Setting Spray
Fenty Skin
Fenty Beauty Gloss Bomb Lip Gloss
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Founded by Rihanna in 2017, FENTY Beauty has redefined inclusivity with a diverse collection crafted for every skin type and tone. Celebrated globally, the brand champions individuality and encourages everyone to embrace their unique beauty. From the game-changing Pro Filt’r Soft Matte Foundation, which revolutionised the beauty industry with its 50-shade range, to skincare that's both straightforward and clinically effective.

Fenty Beauty Bestsellers

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Discover Fenty Beauty Collections

Fenty Beauty Hydra Vizor Collection

HYDRA VIZOR

Throw some shade with SPF moisturisers, and SPF Moisturisers with a tint, featuring 10 flexible shades.

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Fenty Beauty Foundation

FOUNDATION

Find your perfect foundation match. Designed for all complexions, skin-types, and tones for photo-ready skin.

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Fenty Beauty Gloss Bomb Collection

GLOSS BOMB

The ultimate gotta-have-it lip gloss with explosive shine that feels as good as it looks.

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Fenty Skin Body

FENTY SKIN BODY

According to RiRi herself ‘Good skin is the way to good makeup’ and FENTY skin is leading the way.

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Fenty Beauty You Mist Makeup-Extending Setting Spray


Lock in your glam with the new in setting spray, packed with makeup-extending power. Formulated with 0 alcohols or fragrances and designed to deliver maximum hydration. Don’t ‘mist’ out on the setting spray that has it all.

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Fenty Beauty

Discover FENTY Beauty

Launching Fenty Beauty after spotting a gap in the industry for products that were inclusive across all skin types and tones, Rihanna founded her world-renowned brand to ensure this gap was well and truly filled.

FENTY’S Beauty For All Mission

Built on a ‘Beauty for All’ philosophy, FENTY Beauty empowers individuals to express themselves without limits. The brand not only creates beauty collections with over 50 shades but also challenges traditional beauty standards to promote a broader, more authentic vision.

FENTY Beauty Best-Seller

As Fenty Beauty's first launch, and one of its most groundbreaking, the Pro Filt’r Soft Matte Longwear Foundation reshaped the cosmetic space by offering a wide range of 50 shades.