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ICONIC London

ICONIC London are a beauty brand who embody everyday glamour and trend-led modernity. The brand empowers customers to use makeup to compliment (not cover) their natural beauty and use makeup to feel as good as they look. Renowned for their iconic Illuminator, Radiance Booster and Triple Threat Mascara, ICONIC London seamlessly blends luxury with accessibility. Shop the entire collection on LOOKFANTASTIC today.

ICONIC London Bestsellers

Discover ICONIC London Collections

Discover #FaceOmbre by ICONIC London


Create an ICONIC cheek-lift using the brand's viral #FaceOmbre technique. Simply dot, dot, dot and BLEND Sheer Bronze, Sheer Blush and Illuminator for a glowing, gorgeous and LIT look.

ICONIC London

"Founded eight years ago, ICONIC London is world-famous for GLOW-giving products, loved by professional MUAs, celebrities and influencers alike!

Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew they wanted to create on-the-glow products that made their customer feel as good as they look with instant, 'instagrammable' effects.

ICONIC isn’t just their brand name, it’s an empowering energy – a self-affirming and fearless mood! - that runs through everything they do.

From everyday get-glam makeup to luxe skincare hybrids, ICONIC London have got the beauty big guns you pull out when you really want to add the wow-factor to your look. Their products really work (and always offer something a little extra), with formulas that go above and beyond, and innovative packaging that is never not exciting!

ICONIC London believe no animal should be harmed in the making of their products; they are totally, and proudly, cruelty free.

We make our own rules. Watch this space."