LIVING PROOF

Say goodbye to bad hair days for good with Living Proof. Created with biotech scientists from MIT, the collection is made up of products which have banished preconceived notions of what could be achieved by haircare. Silicone-free, paraben-free and cruelty-free, each product in the range is kind to your hair and suitable to use on all hair types and textures. Indulge in the complete range including the cult-favourite Living Proof Perfect Hair Day PhD Dry Shampoo.

LIVING PROOF

Living Proof is haircare that puts science first. Created in 2005 by a team of editorial hairstylists and professors from MIT in the States, the Living Proof range today boasts 45 products that are designed to get to the root of hair problems. Each product created by Living Proof utilises clinical technologies to create effective essentials for all hair types, including both dyed and natural hair.

For Living Proof, the quality of their products is in the numbers. The company has won over 150 awards, patented 20 unique ingredients and released 50 unique products to the international market. Living Proof is haircare for consumers who value science-driven formulations that cut out the unnecessary and focus on what's needed; high-quality ingredients that nourish and protect all kinds of hair at any age.

The Living Proof range includes a wide selection of products such as shampoos, conditioners, serums, and treatments formulated for your hair, whether you're in need of restorative hair products or serums to cool your frizz. Browse the full range of Living Proof products online and incorporate 16 years of research by MIT-led scientists into your daily hair care routine.