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TOO FACED

Too Faced Born This Way Soft Matte Foundation


Too Faced Born This Way Soft matte 24-hour foundation + oil control. This ultra high-performance foundation smooths skin's appearance and helps control oil without dryness for waterproof, sweat and humidity-resistant wear. The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they'll think you were Born This Way.
About Too Faced

About Too Faced


Too Faced is a serious makeup brand that knows how to have fun! We believe makeup is power, giving you the freedom to express yourself and the confidence to take on the world. We give you the tools to create your own looks, find what you love & own your pretty. Plus, we’re 100% Peta-Approved! 


Discover our iconic Better Than Sex Mascara, trending Kissing Jelly Lip-Oil Gloss, viral Lip Injection Plumping Lip Glosses, and best-selling Born This Way Super-Coverage Concealer.


Too Faced

Too Faced is a playful, trendy beauty brand, founded in 1998 by Jerrod Blandino and Jeremy Johnson with a mission to empower individuals to express themselves boldly and confidently through makeup. Known for their innovative, high-quality products with a touch of whimsy, Too Faced has become a fan-favourite. Their bestsellers include the Better Than Sex Mascara, renowned for its volumising effects, and the Born This Way Foundation, loved for its natural, flawless finish. Too Faced combines fun packaging with serious performance, making beauty accessible and exciting for makeup lovers everywhere.