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1. Dull-looking colour

"One of the biggest signs is dull-looking hair colour, especially towards the lengths and ends! It can also contribute to brassy-looking tones in blonde hair. Metals in the water can lead to a colour shift and breakage during styling and colour services."

2. Change in texture

"Wash after wash your hair may absorb metals from the water. The more porous the hair, the more it absorbs metals, which can cause micro-breaks on the surface, resulting in hair feeling lifeless and brittle."

3. Breakage

"When the surface of the hair becomes weakened, the inside of the hair is less protected and can become damaged. The water carrying metals can travel inside the hair and accumulate, leaving the hair more prone to breakage during everyday styling and colour-treatments."

4. Reduced shine

"A healthy hair fibre has a surface that is flat and reflects the light, so the hair appears super shiny. Hair that has become porous over time allows more water containing metals to get into breaks in the surface, so the hair loses its shine and the surface feels rough."

5. Tangling

"When the surface of the hair becomes damaged, the hair becomes more prone to tangling and harder to manage and difficult style." 
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