Shiseido Minimalist Whipped Powder Blush (Various Shades)

Add a flush of natural colour to highlight your cheeks with the Shiseido Minimalist WhippedPowder Blush; an air-whipped cream blush that transforms into a long-lasting, weightless and breathable powder with a soft matte finish.

Breakthrough AirFusion Technology forms the mousse-to-powder with pockets of micro air bubbles that give it its featherlight texture and ability to blend effortlessly across skin. Film-forming resins help the colour adhere to skin for up to 8 hours, whilst flexible Silicone Powder creates a silky, soft texture that leaves a dewy finish. Arrives in a range of vivid shades inspired by the Japanese skincare and cosmetics label’s muses and collaborators of the past and present.

Dermatologist-tested.

Apply sparingly with fingertips or dab onto cheeks using a makeup brush, and buff out for a seamless blend.

With over 150 years of heritage, Shiseido heralds an army of devotees worldwide. The brand is renowned for high-performance cosmetics inspired by the traditional ‘kumadori’ makeup, formulated to be both long-wearing and statement making. Every expertly designed brush and tool showcases immaculate Japanese craftmanship. With innovative technologies and potent ingredients, the brand’s collections also encompass skincare, haircare and fragrance offerings.