Iconic Innovation: Alpha H Liquid Gold

One bottle of Alpha H's Liquid Gold is sold every minute of every hour, making it the exact definition of a beauty icon. We are wanting to know just why it is loved by professionals such as Caroline Hirons and bloggers such as A Model Recommends, and what it contains that gives it cult status.

While many people describe Liquid Gold as a "toner", the product itself is much closer to a liquid exfoliant that can be used with or without moisturiser to renew and refresh your skin.

What Are Liquid Exfoliants?

Liquid exfoliants themselves have been around since the 1960's, but it wasn't until the mid 2000's that they started gaining popularity amongst the beauty crowd. They work a little harder than your regular skin toner, as they contain either AHA's or BHA's that exfoliate the skin and give it a mini workout.

Think of toners as your regular visit to the gym, and your liquid exfoliants as your personal training sessions that leave your body full of energy.

While toners contain gentle ingredients such as herbs and botanicals, liquid exfoliants main ingredients are some form of acid. While many people can be a bit cautious of using acids on their skin, they can actually provide better skincare benefits than using regular toners, which can sometimes be too gentle to make a difference.

In the case of Alpha H Liquid Gold, it uses a base of Glycolic Acid which is an AHA.

What Is Glycolic Acid?

Derived from plant sugars and known as a fruit acid, Glycolic is a non-abrasive chemical exfoliant. Although it can cause mild tingling to the skin, it doesn't contain any exfoliating beads, meaning it's great to use if you're not a fan of traditional scrubs.

It works by removing the top dermal layer of your skin to reveal the healthy cells underneath and unblock clogged pores. It's also great at treating sun-damaged and pigmented skin as it can work to stimulate collagen production and promote cell turnover.

The best part about using a chemical exfoliant is that it allows the rest of your skincare products to be absorbed much more easily and have a bigger impact on your skin, thereby improving your overall complexion.

Why Is Alpha-H Liquid Gold Special?

Alpha-H's Liquid Gold is loved by so many thanks to its unique blend of ingredients and high proportion of Glycolic Acid compared to other products.

Liquid Gold has one of the higher concentrations of acids on the market - Sali Hughes, Pretty Iconic

Whereas some acids can leave your skin feeling quite dry and tight, clinical studies have actively proven that Liquid Gold can help to increase the moisture level in your skin. In the same way that it acts as a mini workout to tone and firm your complexion, it also encourages your skin to produce more of its own levels of Hyaluronic Acid, meaning that your skin relies on itself to stay hydrated. Genius huh?

To be used up to 3 times a week, Liquid Gold can help to transform your skin and take it from good to excellent. If your skin is congested, Liquid Gold can help to boost cell turnover and diminish blemishes, and if your complexion is clear, it will add an extra radiance that you just don't get from your regular routine.

No matter what skin type or complexion you have, adding in a booster treatment will mean that you see great results.