Achieve clean, ash blonde hair with Kérastase Blond Absolu
It's time to change your blonde hair routine thanks to the launch of the Blond Absolu CicaExtreme range from Kérastase, the latest extension of the industry loved Blond Absolu collection. A more intense and ultra-repairing products that help to restore mositure, repair cuticles and provide a clean, ash blonde finish.
Who is the Kérastase Blond Absolu for?
In short, no matter whether you have naturally blonde or blonde-bleached hair, this range is for you.
Curly, afro, straight, smooth, highlights, babylights, lowlights; you name it - if you're blonde, you need these products.
The new Blond Absolu CicaExtreme range can also be used on all types of blond hair, however is specially designed for bleached locks that have become dry and lack lustre, working to rehydrate and brighten damaged hair.
Whichever blond you are: you dare, we care - Kérastase
Why does blonde hair become brassy?
Think of blonde hair like a white shirt. Over time, that white shirt becomes discoloured, and its ability to hold its brilliant white wash after wash becomes limited.
Pollution, external aggressors and our environment all have a huge impact on our hair's health and colour, and more so than any other shade, blonde hair holds onto these discolourants much more easily, becoming darkened and brassy in the process.
Kérastase Blond Absolu has been designed to counteract these pigments and deliver a clean appearance; discover more below.
How does Kérastase Blond Absolu work?
Often, people with blonde hair have to choose between colour or care, which is why Kérastase decided to create a collection that married the two.
Not only does Blond Absolu work to neutralise brassy tones thanks to its blend of ultra-violet pigments, it also helps to caress your locks in moisture for long-term health, shine and vitality.
Key extracts include hyaluronic acid to hydrate, strengthen and prevent breakage, alongside Edelweiss Flower to shield against pollution and external aggressors (which helps to prevent brassiness too).
The Blond Absolu CicaExtreme range is a concentrated dose of these repairing and hydrating ingredients that work to strengthen the hair, penetrating deep into the hair fibres to nourish, repair and illuminate blonde hair. The range contains Nutrive Lipids that restores the hair's natural oils and fatty acids that are often reduced in the bleaching process, bringing it back to it's healthiest and shiniest state.
What products are in the range?
Kérastase Blond Absolu BAIN LUMIÈRE
277
RRP: £28.25Current price: £24.01
Your daily shampoo, the Bain Lumière helps to deeply hydrate without weighing the hair down.
Gently removing impurities and pollutant particles from the hair, it helps to offer a daily cleanse without drying out the hair or disrupting its natural balance.
If you suffer from dullness, flat locks or oily locks, you will love this blonde shampoo. Plus, like all Kérastase products, it smells beautiful.
Kérastase Blond Absolu BAIN ULTRA-VIOLET
305
RRP: £28.25Current price: £24.01
Designed to neutralise brassy tones, we love to use the Ultra Violet shampoo twice a week to keep our blonde fresh, icy and cool.
Not only does it help to remove unwanted yellow tones, the shampoo also shields against further oxidative stress and damage, so hair is protected against pollutants and external aggressors.
Restoring shine and softness, blonde shades are lifted and given a luminous shine.
72
£23.80
Kérastase Blond Absolu BAIN CICAEXTREME SHAMPOO
Made for bleached blonde hair really in need of some serious repair, the Kérastase Blond Absolu Bain Cicaextreme Shampoo is a rich cleansing formula that purifies whilst adding moisture rather than stripping it like some regular shampoos.
The Shampoo contains Nutritive Lipids and Hyaluronic Acid that help to hydrate and repair brittle and broken fibres, caring for coloured hair delicately and expertly to leave them looking luminous, shiny and brass-free.
Kérastase Blond Absolu CICAFLASH
290
RRP: £35.85Current price: £30.47
An opalescent gel conditioner, Cicaflash is a nourishing treatment for blondes unlike no other.
It has the restorative properties as a hair mask without the weight, meaning you can use it daily without getting a build-up of product or flat locks.
It helps to repair damage, so if your blonde shade is a result of bleaching or highlights, it will help strengthen and prevent breakage.
The brand's star treatment in the full collection, it will help keep your hair beautifully soft, smooth and shiny.
Kérastase Blond Absolu MASQUE ULTRA-VIOLET
163
RRP: £47.00Current price: £39.95
Once a week, it's a great idea to treat your hair to a nourishing mask as it can help restore moisture and repair split ends and damaged fibres.
The Masque Ultra-Violet has been specially formulated with an anti-brassiness neutralising complex to help reduce yellowness in blonde hair. It also contains nourishing edelweiss to keep locks super soft and healthy.
When used once or twice week, the mask helps to shield against pollution and environmental aggressors so that hair becomes shinier and stronger over time.
Kérastase Blond Absolu HUILE CICAEXTREME OIL
167
RRP: £47.00Current price: £39.95
Designed to restore moisture, shine and vitality to bleached hair, this lightweight oil is a leave in formula that wraps around each strand, covering it in nutrients and moisture.
The Blond Absolu Huile Cicaextreme Oil contains the brand's Hyaluronic Acid Duo and strengthening actives that replenish and soften the hair, offering heat protection up to 230°C, perfect for use before styling.
Kérastase Blond Absolu CICAPLASME
232
RRP: £34.05Current price: £28.94
A blow-dry treatment, Cicaplasme helps to protect hair against heat damage from styling tools - up to 230° in fact.
It won't weigh your hair down, but instead will give you a smooth style during the styling process, so that hair stays soft and shiny all throughout the day.
We like to apply it on damp hair after washing and drying with a towel.
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