We predict the beauty trends that are set to take centre stage in 2024...
From latte makeup to glazed donut-like skin, the last 12 months for micro and macro beauty trends have been nothing short of iconic. Whether you’re the first to hop onto a new trend or you prefer to play it safe, the beauty industry shows no signs of slowing down– and we’re totally here for it. Next year, we’re expecting bigger and better, as trends emerge from the catwalks and into our beauty bags. Here’s what we’re predicting will change the game in 2024...
Peach crush
A sea of orange, peach and apricot will dominate the beautysphere, as this sunset shade has been labeled the 2024 pantone of the year. Sparking connotations of positivity, rejuvenation and warmth, beauty lovers can prepare to experiment with peachy tones through delicate makeup formulations like blush or lip tints - to evoke that feel-good factor. We also predict this pantone will take over the copper hair trend of 2023, as tresses ignite a peach crush inspired by the A/W 23/24 catwalks.
Good as gloss
This year, we saw makeup lovers across the globe seeking glass-like complexions through the power of strobe creams and liquid highlighters. Since micro-trends often reinvent themselves across categories, we’re expecting this to transition into the haircare realm next year, with glossy or glass-effect locks being the desired result. Hair oils, smoothing serums and spray formulations that create a mirror-like shine are set to reign supreme.
Go for glycerin
Known for its hydrating, moisturising and conditioning properties in haircare, glycerin is the unsung hero of the ingredient world. With #glycerin already racking up over 70M TikTok views, we’re forecasting big things for 2024, particularly in the skincare space. The ingredient is a humectant that works to draw moisture back into the skin, increasing water volume to create a plumper, firmer appearance. Due to its moisturising benefits, glycerin typically appears in gel or cream formulations. Designed to suit dry and sensitive skin, it’s a no-brainer for your new year routine.
Ready, set, upcycle
With 45% of global consumers* interested in buying exclusively from brands that concentrate on circular and sustainable practices, we can expect to see a surge in brands committing to long-term initiatives through both product packaging and formulas in 2024. Brands, such as UpCircle and Fresh, are already paving the way by addressing sustainability concerns over food waste through skincare formulated with upcycled ingredients like soy protein and argan shells (derived from the fruit) – both of which have unique benefits for the skin. Who do you think will follow suit?
