Helena Rubinstein

Helena Rubinstein started with nothing and ended up with everything. Madame, the first modern self-made woman disrupted the cosmetic industry in the 20TH century and built an empire of avant-garde beauty starting from scratch. Behind our brand & beyond beauty lies one mission that still prevails today: working towards women’s emancipation. With this goal in mind, Madame was the first to create beauty schools and helped shape the profession of beautician as we know it today. Madame spread her avant-garde vision that beauty could also be a lever of independence and power for women. Throughout her exceptional life, she encouraged women to follow their vision and become the leader of their destiny. Celebrating over 120 years of female empowerment. Madame loved to share her power and knowledge of beauty with all women. Always pushing the boundaries of science, innovation and beauty: this is the legendary legacy of Madame Rubinstein. Inspiring principles to set up your own.