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American Crew

Designed by salon professionals for men, American Crew is the leading luxury brand for men’s haircare and styling in the home. With 25 years in the industry, founder David Raccuglia has sought to empower men to look good and feel good with the quality grooming products they deserve. The brand is committed to sharing the professional stylist experience beyond the barbershop without the hefty price tag. Great style starts from the roots, so American Crew’s haircare gives men’s hair the nutrients it needs to stay strong.

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About American Crew

Fiber-like, resinous product that helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish.

For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.