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Flora & Curl

About Flora & Curl

Flora is the Latin word for plant life. Established in 2017, Flora & Curl create plant powered haircare that responds to the basic needs of your curls to help it flourish, grow and thrive naturally.

The brand combines nature’s most hydrating botanical ingredients such as aloe, honey, rose water, pro vitamin B, jasmine and Siberian ginseng to create high quality recipes for textured hair.

Flora & Curl say ‘no’ to complicated routines: they believe that curl care should be easy, accessible, effective and enjoyable.

Whilst caring for your curls, Flora & Curl also cares for the planet with a number of sustainable initiatives. The biggest one being our switch to infinitely recyclable aluminium bottles, making our packaging 90%+ plastic-free.

Flora & Curl

Flora & Curl is a brand that has a playful take on looking after curly hair. Founded by Rose Ovensehi, the brand has been helping women and men celebrate their curls since 2017, offering more natural solutions for bouncy hair and giving an alternative to harmful products formulated with chemicals such as phthalates. For Flora & Curl, natural really is the word – it promotes both natural curls and minimalistic formulas so that hair can shine without being weighed down by clunky blends. With the Sweet Hibiscus Curl Defining Gel, defining curls is simple. Clean, heavenly blends are made from concoctions of pure marshmallow root, rice protein, sweet almond, and botanicals such as rosemary, for a drop of aromatherapy and self-care. From root to tip, hair is rejuvenated and intensely moisturised in a way that means tangles slide away for a picture-perfect finish. Use it with the Sweet Hibiscus Curl Activating Lotion to target limp hair for an effortless finish.

At LOOKFANTASTIC we’re proud to be official stockists of the Flora & Curl brand.