In 1909, Eugène Schueller founded what was to become the L'Oréal Professionnel Serie Expert brand by providing innovative solutions to the needs of hairdressers. He created a line of safe hair dyes called Oréal, the resounding success of which started the brand on the track to the iconic status which L'Oréal enjoys today.
The L'Oréal Professionnel Serie Expert brand is the modern-day extension of the product line that Schueller first started. 112 years later, they’re still providing hairdressers with the tools necessary to be able to show off their skills. Never forgetting their roots, the brand has been so popular that it’s been on hand for 800 fashion shows, beautifying models ready for the catwalk.
Each bottle of L'Oréal Professionnel Serie Expert is created and tested with the influence of some of the world’s leading hairdressers, ensuring that every formula nails the concerns they see regularly. This is why bestselling products such as the Silver Shampoo are such fan favourites. The maintenance of silver, grey or light blonde hair types couldn’t be easier than massaging this product into strands.
LOOKFANTASTIC are official UK stockists of the L'Oréal Professionnel Serie Expert brand.
