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Loving Tan

Founded in Brisbane by 28-year-old lawyer, Joanna, Loving Tan is the result of a busy, independent woman looking for the perfect bronzing product to suit her lifestyle. After the demands of her job meant she kept missing her Thursday spray tan appointments, Joanna was in search of a self-tan she could do at home that would fit in with her schedule. Nothing on the market would deliver the salon-quality tan she needed – so, she made her own!

Loving Tan enables you to achieve a deep, natural olive colour while offering easy application that replicates professional results with just one layer. With products for both face and body in mousse, cream and lotion formulas, there’s a perfect product for everyone - including the Deluxe Tan Removal to delicately and effectively remove unwanted self-tan while priming skin for your next application.

Discover Loving Tan's Purest Collection


Loving Tan's Purest collection represents the brand's commitment to clean, natural self-tanning formulas that nourish and protect the skin. These innovative self-tanners are crafted with over 97% certified organic and naturally derived ingredients, delivering a buildable, streak-free tan without any harsh chemicals or artificial additives. The Purest collection allows you to achieve a natural-looking bronzed complexion while prioritising the wellbeing of your skin.