Wella Color Fresh

Wella is one of the oldest beauty brands in the world, dating all the way back to 1880 when Franz Stroher, a hairdresser and beauty professional, launched a business centred around the creation and sale of hair tulle in Rothenkirchen, Germany. By 1924, the Wella brand had been created, inspired by the German word for 'waves', the Wella product line had by this point expanded to include perming agents, bleaching agents, soaps, and other products. Wella also went international, exporting haircare products across Europe, Asia, and the USA.

Throughout the coming decades, Wella became known not just for its high-quality haircare but for colouring, in particular, creating the first at-home colour kit in the 1950s and spending the next 50 years innovating colour technology into what we know today. Wella Color Fresh is one of the world's most famous hair colour brands, offering a huge range of products that include both permanent and semi-permanent dyes as well as colour care treatments and products.

LOOKFANTASTIC is an official UK stockist of Wella Color Fresh products, and we stock a huge range of Wella Color Fresh haircare essentials. For bright, vibrant hair that's well cared for dye after dye, browse our range of Wella Color Fresh products today.