Take inspiration from down under with Australian-made ModelCo. Vegan-certified and cruelty-free, ModelCo was founded by Shelley Sullivan with one mission; to paint the world pink. Today, the brand has grown from strength to strength to become of the world's leading colour cosmetics brands, developing collaborations with Hailey Baldwin and Rosie Huntington-Whiteley to name a few. With A-Beauty on the rise, there has never been a better time to try something from this beautiful pink brand.