Cruelty Free Beauty

It once felt like an impossible task to find hard-working formulas that were cruelty-free. But in the last decade, so many new cruelty-free beauty brands have launched (or other brands have finally made the switch), meaning it’s never been easier to find animal-friendly formulas. We’re talking big-name brands like bareMinerals, Illamasqua and The Ordinary, as well as under-the-radar brands all promising not to test on our furry friends.

Take your pick from cleansers, moisturisers and serums, or invest in salon-quality haircare. Even makeup brushes and tools are made with synthetic bristles, and don’t compromise on quality either. And if you’re looking for a new signature scent, we’ve got that covered too.

Get ready to refresh your beauty shelfie with our ever-growing edit of cruelty-free beauty products.