What's the most important haircare tip you've learned throughout your career?

"The most crucial aspect of haircare is often overlooked: the shampoo. Many people don't realise that shampoo is the foundation of healthy hair, as it directly impacts your scalp. It's essential to choose a residue-free formula to avoid dullness, irritation and even hair thinning. While shampoos often claim to provide various benefits, it's best to rely on conditioners and styling products for those purposes. A clean, residue-free shampoo is the key to a healthy scalp and vibrant hair."

What are some of the biggest challenges you face when developing new haircare products?

"Our greatest challenge lies in developing innovative formulations that effectively address specific hair issues. Once we identify a problem that existing products haven't adequately solved, creating the technology to address it is often complex and demanding."

What are some styling tips/product recommendations for achieving glass-like hair?

"For that iconic glass hair look, I highly recommend Dream Coat. This groundbreaking product uses heat-activated polymer technology to create a perfectly smooth, sleek and frizz-free finish. It's the secret to achieving that ultra-glossy, polished look."

Which product should Color Wow newbies start with?

"If you're new to Color Wow, I recommend starting with our Color Security Shampoo. It's the ideal foundation for anyone seeking to enhance their haircare routine. Its clean, residue-free formula ensures your hair and scalp stay healthy, preserves your colour, and leaves your hair looking vibrant from the first wash."