BEAT DRY, DAMAGED HAIR

"Level-up your haircare routine with Bleach London's Reincarnation Range, expertly formulated for dry, damaged and colour-treated hair, to help moisturise, strengthen and soften your tresses."

KEEP BLONDE HAIR BRIGHT

“Bleach London's Reincarnation Purple Shampoo keeps brassy tones at bay, maintaining that salon-fresh blonde all summer long.”

Summer Haircare Hacks:

• Wash less with cool water to minimise colour fade
• Limit heat styling to prevent colour from dulling
• Stay hydrated with leave-in treatments and masks

FIGHT FRIZZ WITH FABULOUS SHINE

"The Bleach London Hair Elixir is a lightweight serum infused with avocado oil to add instant shine, smooth frizz and leave hair silky without residue."

PROTECT HAIR BEFORE YOU SWIM

Shield Your Strands: 

"Cover hair with a vegan silk wrap or hat."

Pre-Wet Hair: 

"Wet hair with cool water to fill the hair cuticle and reduce chlorine or salt absorption."

Mask It Up: 

"Apply Reincarnation Mask for a protective barrier. Rinse after 45 minutes to avoid protein overload."

Quick Tone-Up (For Blondes):

"Leave on Purple Reincarnation Shampoo (bright blondes) or Silver Shampoo (ashy blondes) for 10 minutes to neutralise brassiness."

Banish Chlorine Green: 

"Wash hair immediately after swimming. Use the Bleach London Rosé Toning Shampoo to cancel out green hues (works for non-blonde hair too!)."