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KNOW YOUR SKIN TYPE

“Foundation can be a minefield, so it’s important to understand your skin before you commit to a formula. In simple terms, if your skin appears shiny throughout, it’s more likely oily. If it feels tight and looks flakey, it could be dry. If the shine is reserved to the t-zone, you could have combination skin.” - Maria Nichol, brand content manager at Revolution

LESS IS MORE

“The goal is to only apply foundation where you need it: a lighter layer of foundation allows your natural skin texture to show through, creating a more natural-looking complexion. Often when people apply too much it can start to pile throughout the day and appear cakey and heavy.” - Sophie Mclean brand manager at Rimmel

WARM UP YOUR FOUNDATION

“When creating a flawless base, a pro artist tip to help with application and coverage is to warm up your foundation slightly before applying it to your face. Pump a small amount onto the back of your hand and use a foundation brush or sponge to apply. This will thin out your foundation slightly, creating a more natural, buildable coverage.”-  Amber Jones, pro artist at Morphe

SHADE MATCH YOUR FOUNDATION

“For the great even and seamless application, it’s important to find the right shade of foundation to blend flawlessly into your skin. Matching your foundation to skin tone, ensuring the correct undertone: cool, neutral, or warm, will also enhance facial features and brighten the overall look of skin for a flawless, natural finish.” - Alecia Brown, senior brand manager at Revlon

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