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4 instalments of £5.67 with clearpay Learn more
Maintain the appearance of blonde locks with JOICO Blonde Life Brightening Shampoo. This nourishing shampoo is designed to preserve the longevity of blonde tresses while leaving strands cleansed and silky to touch.
Infused with a host of fortifying ingredients, the formula utilises Smart Release Technology to help charge hair with recurring protection against damage caused by heat, styling and day-to-day wear and tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties.
An expert fusion of hydrating Monoi and Tamanu Oil enrich tresses with a velvety-soft and glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime and bacteria from the scalp through to the ends, resulting in clean, bright and shiny hair that won’t appear brassy or dull.
Lather onto wet hair, then rinse thoroughly.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Amodimethicone, Peg-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
![JOICO Blonde Life Brightening Shampoo 300ml JOICO Blonde Life Brightening Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12377747-1624726410195747.jpg)
![JOICO Blonde Life Brightening Shampoo 300ml JOICO Blonde Life Brightening Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12377747-1624726410195747.jpg)
![JOICO Blonde Life Brightening Conditioner 250ml JOICO Blonde Life Brightening Conditioner 250ml](https://static.thcdn.com//productimg/130/130/12377748-1394726410240915.jpg)
Total Price: £46.00
Add both to basket![JOICO Blonde Life Brightening Shampoo 300ml JOICO Blonde Life Brightening Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12377747-1624726410195747.jpg)
JOICO Blonde Life Brightening Shampoo 300ml
A nourishing shampoo that preserves the longevity of blonde hair, leaving it cleansed, silky, and protected against damage.
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SLS Free
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Sulphate Free
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£22.70
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4 instalments of £5.67 with clearpay Learn more
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Maintain the appearance of blonde locks with JOICO Blonde Life Brightening Shampoo. This nourishing shampoo is designed to preserve the longevity of blonde tresses while leaving strands cleansed and silky to touch.
Infused with a host of fortifying ingredients, the formula utilises Smart Release Technology to help charge hair with recurring protection against damage caused by heat, styling and day-to-day wear and tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties.
An expert fusion of hydrating Monoi and Tamanu Oil enrich tresses with a velvety-soft and glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime and bacteria from the scalp through to the ends, resulting in clean, bright and shiny hair that won’t appear brassy or dull.
Lather onto wet hair, then rinse thoroughly.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Amodimethicone, Peg-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
![JOICO Blonde Life Brightening Shampoo 300ml JOICO Blonde Life Brightening Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12377747-1624726410195747.jpg)
![JOICO Blonde Life Brightening Shampoo 300ml JOICO Blonde Life Brightening Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12377747-1624726410195747.jpg)
![JOICO Blonde Life Brightening Conditioner 250ml JOICO Blonde Life Brightening Conditioner 250ml](https://static.thcdn.com//productimg/130/130/12377748-1394726410240915.jpg)
Total Price: £46.00
Add both to basket![JOICO Blonde Life Brightening Shampoo 300ml JOICO Blonde Life Brightening Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12377747-1624726410195747.jpg)
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Best shampoo
This shampoo smells amazing and has made my blonde highlights last a lot longer.
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Gorgeous shampoo
Absolutely love this shampoo it’s really rich and smells lovely. Leave my hair feeling soft.
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Stunning
Like a salon treatment for your hair at home! Keeps my blonde nice and fresh without it going brassy
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Love this!
Fab shampoo perfect for my fine dry highlighted hair. Keeps my colour looking fresh it’s great if you wash your hair frequently as it doesn’t weigh it down this is my 3rd or 4th purchase and would definitely recommend
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Shampoo
Love this shampoo and I have tired a lot makes my hair soft and adds shiny will definitely buy more from this range
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❤️
I love this shampoo,I have natural blonde thin fine hair and it helps brighten it and you only need a tiny amount so it lasts a long time,I use the hair mask after and the blonde oil as well and my hair has never been in better condition.I only use this on my hair now with the occasional mask and scalp care as extra.
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Good
Bought for highlights and it does as it's was promised. but must use hair mask or proper conditioner 😉 after it. The colour brighter.
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Lovely
Smells lovely and the bottle lasts ages! It definitely helped keeping my blonde coloured hair blonde.
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Great shampoo
I love the smell of this product and how clean and soft it made my hair feel, I didn’t personally notice it making a difference to the lightness of my hair but still a great product.
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Joico brightening Shampoo
Leaves hair feeling lovely and bright. Great smell also.
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