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As I Am

As I Am Curling Jelly Coil and Curl Definer 227g

A frizz-fighting formula enriched with natural ingredients that hydrates, moisturises, and improves manageability for curly hair.

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£8.95

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In stock | Usually dispatched within 24 hours

Frequently Bought Together

As I Am Curling Jelly Coil and Curl Definer 227g

This item

As I Am Curling Jelly Coil and Curl Definer 227g

£8.95

Total Price:

£17.75

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Customer Reviews

4.44 stars out of a maximum of 5

5 stars rating 39 reviews

4 stars rating 11 reviews

3 stars rating 6 reviews

2 stars rating 2 reviews

1 stars rating 1 reviews

Top Customer Reviews

We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.

Amazing

5 stars out of a maximum of 5

I use it on my clients with curly hair and the results are incredible!

by @Gustavobeauty Verified Purchase

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Great for thick and porous curly hair

5 stars out of a maximum of 5

doesn’t leave the hair feeling crunchy or greasy and a little goes a long way! great for defining curly or slicked back bun. 

by H Verified Purchase

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Not for me

2 stars out of a maximum of 5

I have naturally wavy hair and this tends to leave my hair quite hard.

by Sarah Verified Purchase

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Sweet mother of pearl, it works

5 stars out of a maximum of 5

I've used a different curling cream before on my son's hair and it was okay. So I was a bit sceptical when my wife suggested this one. But I happy to say, "I was wrong". This stuff really works straight away.

by Mr Smith Verified Purchase

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At last!

5 stars out of a maximum of 5

Since deciding to embrace my natural curl, I began the curly girl method - ditched the straighteners and it's been a real hard slog finding the right products. The As I am range was going to be my last try as it's been so disappointing - I can't believe how soft and weightless my hair is and the curls are super defined. I washed with AIM co-wash, put in the leave in conditioner and finished with the curl jelly - I LOVE THESE PRODUCTS!!

by Linda Verified Purchase

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Great for the hair but doesnt last long

4 stars out of a maximum of 5

My hair really liked this and it gave great definition and wasnt drying. Only negative is that its a small tub and i found it didnt last me long at all.

by Mia Verified Purchase

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Didn't like it

2 stars out of a maximum of 5

I have thick 2C wavy hair. This product felt slimy and didn't create any cast on my hair. My hair wasn't defined like it usually is with other gels. I would not buy this product again.

by Lucy Verified Purchase

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As I Am Curling Jelly 😍

5 stars out of a maximum of 5

Controls my thick curly hair that is moisturised and improves manageability without weighing it down for re-defined curls also adds a bit of volume and curls left smooth and bouncy,I never use any heat on my hair like hair dryer I leave it to dry naturally then when it's completely dry I then tip my head upside down to get volume and separate my curls and without using heat I find the curls are more defined and less frizzy then I go in with an hair oil on my ends to finish the look

by 🙏 Karen 🙏 Verified Purchase

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Wow!!

5 stars out of a maximum of 5

I’ve tried so many products to try and define my curls, and to tame the frizz, but hadn’t found anything that really worked. Until this!! Super easy to use, doesn’t weigh the hair down, defines the curls and tames the frizz! Very impressed 

by Annie13 Verified Purchase

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Love this

5 stars out of a maximum of 5

It’s quite watery but perfect for my porous 4c fine hair and holds my curls beautifully. I don’t even have to use any other product with it.  I’m hooked 👌🏽 

by Nads Verified Purchase

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