22% Off Selected + App Exclusive Kérastase Gift*! Use Code: FLASH22
FREE UK delivery on orders over £25 Dermatological Skincare Download our App 12-months Premier Delivery - only £9.90! Join LF Beauty Plus+
As I Am

As I Am Smoothing Gel 227g

A lightweight styling gel that provides long-lasting hold and conditioning properties for coils and curls.

Get 37 LF Beauty Plus+ Points

Join Loyalty program

£7.45

Or 3 interest free payments of £2.48 with frasers plus


In stock | Usually dispatched within 24 hours

Frequently Bought Together

Total Price:

£16.40

Other Customers Bought

Customer Reviews

4.4

20

5

4

3

2

1

11

7

1

1

0

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Great gel

Doesn’t flake and is not drying ! Love this gel!

by Abi Verified Purchase

Was this helpful?

Wonderful

Very good product. Held my somewhat small curls in place and made my hair very sleek. Will buy again.

by Ruth Verified Purchase

Was this helpful?

Ok

Does hold hair, but would have preferred if left hair more moisturised 

by V Verified Purchase

Was this helpful?

Does the job

Smells nice was recommended doesn't leave any bits/flakes Isn't to firm so brushes out nicely

by Leelee Verified Purchase

Was this helpful?

Great for twisting

I use this got my twist outs and always get great compliments. Leaves my hair lookkng shiny as well

by Dee Verified Purchase

Was this helpful?

Always sells out for a reason

I think this is one of the best gels I’ve ever used 

by Aa Verified Purchase

Was this helpful?

Smooth...

This is brilliant for that sleek and smooth look, hold perfectly throughout the day, highly recommended 👍

by Kelly Verified Purchase

Was this helpful?

Smooths but not the nicest smell

Doesn’t feel too heavy but the smell isn’t great. However, for the price point and results, I’m definitely pleased!

by Elizabeth Verified Purchase

Was this helpful?

Good for slick buns

Really nice alternative to other gels. Hair doesn’t feel dry at all. I have type 4 hair and this works well

by Angie Verified Purchase

Was this helpful?

Good product

It’s a very good product. I use it everyday when I put my hair up to work. The hair stays in place, no frizz and it doesn’t even look like there’s gel on it.

by Roberta Verified Purchase

Was this helpful?