BLEACH LONDON Platinum Blonde Maintenance Routine

Banish brassy tones with BLEACH LONDON’s Platinum Blonde Maintenance Routine, a complete kit to keep unwanted warm shades at bay. Suitable for coloured and bleached lengths, find nourishing formulas that protect and replenish the hair while encouraging a salon-fresh effect.

Set Contents:

White Toner Kit
Protecting from brassy hues for up to 16 weeks, this semi-permanent toner kit keeps your hair vibrant and cool-toned. Includes: Colourant 40ml, Developer Lotion 80ml, Treatment Mask 50ml, Plastic Gloves, Instruction Guide.

Silver Shampoo 250ml
Cleanse and clarify with this nutrient-rich formula, fortified with wheat proteins and vitamin B5 to support stronger-looking strands. Its violet pigments work to neutralise yellow tones, while leaving the hair touchably soft and smooth.

Silver Conditioner 250ml
This silver conditioner leaves blonde hair feeling nurtured, radiant and revived with its creamy consistency, working to detangle and nourish post-shampoo.

Reincarnation Mask 200ml
A high-performance hair mask that features a blend of hydrolysed wheat protein, sunflower seed oil and lactic acid to encourage stronger-looking hair that’s more manageable.

Shampoo: Aqua (Water), Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Glyceryl Stearate, Peg-100 Stearate, Cyclopentasiloxane, Parfum (Fragrance), Amodimethicone, Isopropyl Alcohol, Benzyl Alcohol, Cetrimonium Chloride, Phenoxyethanol, Potassium Sorbate, Dimethiconol, Trideceth-12, Tocopherol, Citric Acid, Hexyl Cinnamal, Butylphenyl Methylpropional, Limonene, Dipropylene Glycol, Ci 60730 (Ext Violet 2).

Conditioner: Aqua (Water), Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Glyceryl Stearate, PEG-100 Stearate, Cyclopentasiloxane, Parfum (Fragrance), Amodimethicone, Isopropyl Alcohol, Benzyl Alcohol, Cetrimonium Chloride, Phenoxyethanol, Potassium Sorbate, Dimethiconol, Trideceth-12, Tocopherol, Citric Acid, Hexyl Cinnamal, Butylphenyl Methylpropional, Limonene, Dipropylene Glycol, CI 60730 (Ext Violet 2).

Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Kit: Please refer to instruction manual.

Shampoo: Lather into wet hair and massage through to the ends. Rinse well and follow with the conditioner.

Conditioner: Smooth through wet hair from ends upwards. Comb and rinse thoroughly.

Mask: Apply to shampooed hair, comb through and massage in. Wrap hair in a warm towel to enhance conditioning effect. Leave on for 2-3 minutes then rinse thoroughly.