Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
RRP: £29.50 Current price: £22.10
Save £7.40 ( 25% Off )
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Customer Reviews
5 stars rating 189 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
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Does the trick!
My parting is a bit wide so I use this on my scalp and it does not budge at all! I can't speak for using this on grey hair, but it works super well for what I need it for.
by TW Verified Purchase
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Works
Really love this hides my side white hairs and where I’m thinning .
by Sophie Verified Purchase
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Excellent coverage
This is great for root coverage. The powder texture and applicator is really nice unlike the spray root cover ups this doesn’t go everywhere and is easy to apply.
by Michelle Verified Purchase
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Cover greys on blonde
I brought this to cover my greys it’s ok but it doesn’t cover them enough as I think it’s to light and o think I needed the darker blonde one instead. Oh well never mind 🤷♀️
by Zoe Verified Purchase
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Works to cover those greys!
Love WOW products so thought would try this for in between my roots getting done, easy to apply and coverage great and doesn’t leave my hair sticky like the spray in ones.
by Rosie Verified Purchase
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Works to cover those greys!
Love WOW products so thought would try this for in between my roots getting done, easy to apply and coverage great and doesn’t leave my hair sticky like the spray in ones.
by Rosie Verified Purchase
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Best product ever
I’ve tried all sorts of products to cover my greys in between root colouring, this is by far the best. It provides coverage without leaving a powdery mess.
by Anna
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Best product ever
I’ve tried all sorts of products to cover my greys in between root colouring, this is by far the best. It provides coverage without leaving a powdery mess.
by Anna
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Good coverage but shade inaccurate
Darker than I was expecting - it’s more like light brown
by Lisa Verified Purchase
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Wow!
This is an absolute game changer! Covers my roots, not perfectly more of a blurring effect but will definitely be in my kit!
by Sarah Verified Purchase
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