Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 191 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
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Amazing!
Love this, would not be without it! It really does save me between hair appointments. It lasts ages and does not budge.
by Michelle Verified Purchase
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Pricey but worth it!
I had pondered over buying this as it is significantly more expensive compared to similar products I’ve purchased. The verdict… WOW… it lives upto its name, it is so easy to apply. It’s very buildable and no transfer onto your skin or nails like the spray types. It will last for ages too!
by claire Verified Purchase
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Not what I expected
There’s lots of products I love from this company this isn’t one of them. Didn’t work as well as I had expected, after watching all the videos.
by Jodi Verified Purchase
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Not as good as expected.
I’ve got to be honest here…..this really isn’t as good as I was hoping. My roots are darker than my blonde highlights however it really didn’t do anything apart from turn my scalp yellow. Also made my scalp/skin slightly shimmery. Not really what I was hoping it would achieve between my colour appointments.
by Danielle Verified Purchase
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Great Coverage
This product is my ‘go to’ for the couple of weeks I need in between hairdresser’s appointments. The Red matched my colour exactly and stays put until shampooing
by Faith Verified Purchase
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Absolutely love
Love it! Means I go longer without the bleach!
by Samantha Verified Purchase
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Obsessed
Love this item always come in handy I between visits at hairdresser so easy to use .
by Leighann Verified Purchase
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Root cover up
I have tried many root cover products but always return to Color Wow. It is very easy to apply and as it comes in a pallet very easy to carry around. The range of shades are good and once applied will not budge until shampoo is applied. This product extends the time I have between salon appointments so is saving me a small fortune.
by Margaret Verified Purchase
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Color wow
This product is good at covering greys but the only downside to it that the power tends to fall off throughout the day onto your face.
by Amanda Verified Purchase
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Does the job
Not anywhere as pigmented as the pictures on the box but once you get the hang of it, it does take the harsh root lines away so will buy again.
by SR Verified Purchase
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