Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
RRP: £29.50 Current price: £22.10
Save £7.40 ( 25% Off )
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Customer Reviews
5 stars rating 191 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
Perfect for my few greys
I don’t have a lot of grey, so not ready for a full colour. This just goes on my few greys around my fringe perfectly and doesn’t budge until I shower.
by Leigh Verified Purchase
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Liked it
I liked this. Natural finish. Disguises the greys rather than covering but works so much better than those coloured sprays
by JD Verified Purchase
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Did nothing
Feel like the reviews on this on social media is fake. I have blonde hair and got the platinum one and if did nothing but leave gross yellow gritty bits in my hair. Applied as instructed. Total waste of money I’m afraid!!!
by Megan Verified Purchase
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Cover up
This product is excellent for hiding all the little bits of root popping through. It’s easy to use , it’s not really for large areas just small regrowth especially for the greys.
by Tracey Verified Purchase
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Does the job ok
It does the job for longer hair but shorter hairs that are growing back it won’t stick too
by Kim Verified Purchase
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Okay
This is okay but expensive for a small amount of product. Good at covering a couple of stray hairs but not ideal for root regrowth as it would take ages!
by Laura Verified Purchase
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Good coverage
If you have thin and fine hair and you want to conceal it, this product does a good job. It does transfer if you touch it, but it’s not a deal breaker. It is easier to use compared to a spray product as you have more control over the area using a brush. Quite expensive.
by Nico Verified Purchase
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Wow
Such a good product to use between colours. Covers greys completely and the hair feels lovely still unlike others which leave it feeling cloggy Double ended applicator so easy to get to all greys
by Mrs W Verified Purchase
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Ideal
A good product to help you out between hair appointments! Always good for any areas that need help looking a bit more full
by Louise Verified Purchase
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It's OK.
I kinda had higher hopes.for this I don't know maybe I should have chosen a lighter shade. I use this to touch up my money piece in between treatments. It does work but can still see the dark a little through it.
by Shannon Verified Purchase
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