Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
RRP: £29.50 Current price: £22.10
Save £7.40 ( 25% Off )
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Customer Reviews
5 stars rating 191 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
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Great 😍
It's so easy to use But need to replay few times same time to give rich coverage Very natural looking
by um Verified Purchase
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Perfect
Perfect for in between your hair appointments. Great coverage. Stays on till you wash out. Highly recommend.
by Janine Verified Purchase
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Fabulous
Love this and have repurchased several times. Really gives the illusion of thicker hair and will keep buying this. I lost hair after having a baby and this hides that.
by Alison Verified Purchase
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So good
So good for root touch ups. Hardly noticeable and really good for the week before my hair is due to be dyed or to make hair look fuller
by jenna Verified Purchase
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Not as good as I hoped
This doesn’t show up on my hair or cover my roots like the adverts I’d seen on social media suggest. A bit disappointing, won’t repurchase.
by AK Verified Purchase
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Don’t waste your money
Doesn’t work at all. Tried on dirty and clean hair. Followed instructions and just made my scalp covered in pigment but didn’t stick to hair
by abby Verified Purchase
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It’s ok
Ok but expensive and leaves my roots dry and colour match not the best
by Susan Verified Purchase
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Poor
Would not buy this again. Definitely not light enough to match the platinum blonde it states
by Katie Verified Purchase
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Love this
I use this everyday … I have really fine hair so when I put my hair up you can see my scalp in places. This covers it up really well
by kirsty Verified Purchase
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Clever little compact
Great little compact takes a while to get used to a good application but stick with it, good for covering the odd grey hair or roots coming through. Also good for covering postpartum hair loss around the hair line as you can make your hair look fuller with less scalp showing through
by Celeste Verified Purchase
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