Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
RRP: £29.50 Current price: £22.10
Save £7.40 ( 25% Off )
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Customer Reviews
5 stars rating 192 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
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Clever little compact
Great little compact takes a while to get used to a good application but stick with it, good for covering the odd grey hair or roots coming through. Also good for covering postpartum hair loss around the hair line as you can make your hair look fuller with less scalp showing through
by Celeste Verified Purchase
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Wow
Amazing, been looking for a copper matched for ages this matches perfect
by Emma Verified Purchase
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good product
I really like this product range and find that this covers the roots really well between professional colouring. I do find though that I prefer sprays as I think they are less messy and are more convenient for me.
by nicola Verified Purchase
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Wouldn’t bother
Bought the platinum blonde shade and it didn’t make a difference, would have been the same look as applying talcum powder
by Meghan Verified Purchase
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brilliant
fabulous at covering up in between salon appointments, stays put until next wash day
by Baldish Verified Purchase
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Not the best
This really doesn’t work as much as it says it does
by Stacey Verified Purchase
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little gem
does the job when you can’t be bothered to get the roots done , easy to apply, cannot be without this , perfect colour match too
by Baldish Verified Purchase
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Great lightweight grey coverage
Bought to replace the root cover sprays which make my hair feel overloaded and greasy. This is super fast to apply, feels much lighter on my hair and gives me the grey coverage I need to manage the last couple of weeks before hair appointment!
by Sarah Verified Purchase
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Wow
This is by far the best root touch up I’ve ever used
by Dee Verified Purchase
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Not great
I would say the dark brown is more a light brown. It takes a lot of product to cover greys too!
by Stacey Verified Purchase
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