Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 192 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
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Excellent
Fantastic product. So much better than the sprays
by Julie Verified Purchase
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Does the job
I like this. Covered my grey roots much better the spray and mascara typed. It was easy to apply. Did not leave my hair dry or stiff or the spray does. Also not brown scalp or flecks on forehead.
by victoria Verified Purchase
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Not great
I think this is a nice product for thickening the look of the hairline but I don’t think it actually covers the grey hairs coming though
by Kayleigh Verified Purchase
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Dark Brown Root Cover Up
I tried this product after getting fed up of the usual sprays leaving residue all across my forehead and giving a tacky feel to my hair. The pros: blends really well with my roots, easy to apply and seems to last well throughout the day with no need for touch ups. I have grey patches at the front of my hair, right where my part is and above my temples which makes it look my hair is receding but this sorts that out completely and looks natural too! Cons: quite pricey!!! Not sure whether a good eyeshadow would work just as well or if there is something in this product that makes the powder stick to the hair better but it is quite expensive compared to other products. My only con as otherwise I think this is great for dark haired people!
by Elaine Verified Purchase
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Disappointed
Made my scull look glittery yellow. Feels like an eyeshadow. Maybe works for others but not for my fine platinum blonde hair.
by Margo Verified Purchase
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Must have!
My hair starting falling out after I had a baby, and this is saving my bald spots!! It doesn’t transfer or come off until you wash it. Another great product from color WOW!!
by Robyn Verified Purchase
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Great root cover up
Much prefer this than spray on root cover which can go everywhere. Takes a bit longer to apply as have to cover individual hairs but colour match really good to my medium/dark brown hair and it lasts for several days until next wash. Life safer when roots start to come through.
by Lalou Verified Purchase
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Useless
Thought I’d try this as a quick solution but it did nothing to help cover great. Total waste of money compared to the 7quid hair dye
by Kez Verified Purchase
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Root touch up.
I could not live without this product in my life. Sections of my hair is now gone grey and with using this product it matches perfectly with the rest of my hair colour . I get longer between my hair appointments and it lasts until I wash my hair again without any residue that I feel weighs down your hair.
by Lorraine Verified Purchase
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Great cover up
Blends in wonderfully and covers up the roots. Love this product. The only minus is that you need to be careful when touching you hair, because the color comes of and sticks to your nails.
by Toni Verified Purchase
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