Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
RRP: £29.50 Current price: £22.10
Save £7.40 ( 25% Off )
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Customer Reviews
5 stars rating 192 reviews
4 stars rating 88 reviews
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1 stars rating 25 reviews
Top Customer Reviews
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Great
I bought this for my mum and she has tried all different types of the same thing but this is now her favourite
by Sarah Verified Purchase
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Does what it says...
Does what it says....covers roots effectively, but too yellow for my hair.
by sarah Verified Purchase
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It works very well
It works very well I love it, it brings my confidence back!!!
by Theerawut Verified Purchase
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Not in any way blonde
There is no way this resembles dark blonde. It’s a light brown and does not match my hair colour at all. Completely useless
by Laurie Verified Purchase
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Really good
Quite a good root cover. Works okay for me.
by Joanne Verified Purchase
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Grey at 24
Didn’t think I would need to hide my greys at the age of 24 but quite a few are popping through and this covers them nicely between hair appointments! Packaging is sleek and it’s so easy to use.
by Katy Verified Purchase
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So nice
It covers my thinning hair naturally and smoothly. made me have a lot more confidence. I love it…
by Theerawut Verified Purchase
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Not bad
I have light blonde highlights on very dark blonde base with 20-30% greys. I find this product not too bad though much less than I expected. It does not cover my roots. But it does make them look a bit less ugly, I’d say it makes them « stand out » a bit less and makes it more bearable to wait for next colourist appointment.
by Chloe Verified Purchase
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Roots
I love this product covers roots perfectly lasts for days don't know how I've lived without it
by Valerie Verified Purchase
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Not the best
I ordered blonde to cover root and touch up in between hair dresser visits! Doesn’t work.. especially on dark roots!!
by Marie Verified Purchase
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