Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 192 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
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Don’t waste your money
Doesn’t work. I have dark brown hair. Also comes off on hands (states it doesn’t).
by Marsha Verified Purchase
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Don’t waste your money!!
This product does absolutely… nothing. I have very small light brown roots and blonde hair so bought the platinum shade to cover up the inch of root and it doesn’t cover up in the slightest. My dry shampoo does a better job of lightening my hair.And the girl advertised on the box of the product had big black roots !! Don’t fall for this.
by magda
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Ideal root cover up
It does not stain or come off. Spreads very well and covers grey roots. Stays till the hair is shampooed.
by MM Verified Purchase
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Very good
The best product I could have to dye hair without dye, fast and effective. I recommend it
by Judit Verified Purchase
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Great between colour appointments
Lifesaver at times. Wish it didn’t transfer so much. But I guess you cant have everything.
by June Verified Purchase
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WoW root colour
I’ve ordered this twice - what a game changer! I use on my roots to save dying my roots so frequently. I really can’t do with out this product. Highly recommend
by Karen Verified Purchase
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Wow root touch up
Love this product , great coverage in-between hair appointments. Highly recommend 🙂
by Maureen Verified Purchase
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Great product
This is my go to and has been for years. It lets me go longer in between my colour appointments. It’s easy to apply and last until I was it out. It’s also great for filling in if your hair it a bit thin in places. I’ve tried other products but this is the best for my hair.
by Melanie Verified Purchase
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Grey coverage
The produce looks good and is small and compact, so easily fits with your handbag essentials. I have stubborn greys which reappear 2 weeks after having my roots done, so this is a life saver!
by J Verified Purchase
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Not worth it
So I thought as someone who has dark brown hair this would cover my greys… it doesn’t. It covers your scalp but not your greys. Misleading info they should re write the packaging. Pricy too not worth it. Sorry.
by nav Verified Purchase
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