Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 192 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 25 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
WOW!!!!!
Wow root cover up has now become a staple in my daily routine. I have always been conscious about my thin-ing hairline (one o the symptoms of PCOS) and always desired a thicker look. Using root cover up around my hairline and parting now gives me that fuller, thinker look and completely transforms my appearance and confidence, BEST FIND EVER!!
by Anna Verified Purchase
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Wanted to love this but disappointed!
I was so excited for this product and, after reading some great reviews, thought it would be a game changer for touching up my roots in between hair appointments. I have naturally brown hair with blonde highlights so got the platinum blonde colour. Sadly it doesn’t seem to make much difference to my hair and just leaves it looking like I’ve put talc in my hair. I know this seems to work for many people but sadly a waste of money for me.
by Olivia Verified Purchase
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Cover up grey roots
Excellent for hiding grey roots along hair parting, until you are next due a salon appointment for parmanent hair colour.
by Marie Verified Purchase
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Great root touch up
I’ve used this product before and I think it’s great, a bit expensive but lasts a long time
by Denise Verified Purchase
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Great Product!
Genius Product...I've been putting off buying this for a while due to the price tag but I'm so glad I went for it. Such a clever little Product!!
by nix Verified Purchase
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Perfect
Best root touch up I’ve found …. Covers greys naturally and last until the next wash … 5* quite easy to use after a few tries as you can overload. would defiantly re purchase.
by lesley Verified Purchase
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Different....
I got this is shade - light brown and its a good match and a little darker than thought so am glad that I didn't go for the darker one. It's my first time buy of this, the brush with it is lovely but the powder its self is just a little to fake for me, it just kinds of sticks so it's obvious, unless am applying it wrong. But it is good and does cover parts needed, its like brow powder but for hair I'd say. I got this to use on the peak and front sides of my hair.
by 🐝 Verified Purchase
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Excellent product
My second purchase - truly life (colour) saver and goes a long way. Will definitely buy again!
by Shea V Verified Purchase
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Amazing
I recently changed my hair colour from blonde to my original hair colour of dark brown and was a bit worried about the regrowth between appointments with my hairdresser. This amazing product covers the grey so well and as it only washes off with shampoo I don't need to worry about it marking bedding or clothes. I definitely recommend this root cover & will be buying more
by Amanda Verified Purchase
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Fab
Great product that was a God send during lockdown when all salons were closed. Excellent coverage, it’s a great concealer for when hair is tied back and a little touch up is needed for the sides where it’s not necessarily grey. I doesn’t come off on the pillow or rub off until you wash your hair, it washes out no problem. I bought the medium brown shade which is true to my hair colour. I still use it, if needed, in between my salon appointments. Highly recommend it.
by Niaz Verified Purchase
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