Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
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Customer Reviews
5 stars rating 187 reviews
4 stars rating 86 reviews
3 stars rating 42 reviews
2 stars rating 22 reviews
1 stars rating 25 reviews
Top Customer Reviews
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Colour matched well
Great colour match and nice gentle coverage which is build able. I don’t have grey hairs so not sure how it covers on this Great for in between hair appointments
by shelley Verified Purchase
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Great
Bought this as trying to bleach my hair less. Got shade platinum blonde and it has helped my roots appear less grown out
by Hannah Verified Purchase
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Great for touch ups and hairline
I've ranked this 5 as I'm sure oyu could get the same effect with a cheaper product, but for pure ease it's great. I keep it in my makeup bag and fill in my hairline for big events, or sometimes do my double crown parting as it looks a bit sparse from behind.
by Emily Verified Purchase
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Hair cover
Have used this many times, it’s great to cover the greys. No residue and looks natural.
by Lyndsay Verified Purchase
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Decent coverage
This product is good to cover greys
by Lisa Verified Purchase
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Amazing for grey roots
I buy this product all the time as it’s a life saver between colouring my roots. They grow in every 4 weeks and I get about 2 weeks of this on top without having to properly colour them. The colours are a great match for most hair. I have the medium brown and the lighter brown for the summer when I go lighter. Def worth the money!
by Alex Verified Purchase
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Can’t be without this
Absolutely a life saver for re-growth between colouring. Light brown is ideal for my hilighted hair
by Claire Verified Purchase
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Ok
Good amount of colour but a lot of work to cover the greys. The sprays are a lot easier
by Emily Verified Purchase
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Wow Dark Brown Root Cover Up !
I start with a small amount of product and build it up where needed and it covers nicely. It fills the hairline to look more full and covers the greys well ! It also stays put longer than I expected! X
by LookHoneyx Verified Purchase
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Colour Wow root cover
I will say it does the job of covering the grays hair but the brush is very stiff and is not helping
by Malgorzata Verified Purchase
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