Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 183 reviews
4 stars rating 83 reviews
3 stars rating 41 reviews
2 stars rating 22 reviews
1 stars rating 24 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great cover up
This cover up is perfect natural colour and has helped cover white/grey roots and blond hair inbetween my tint appointments. Would thouroughly recommend.
by Evs Verified Purchase
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Not effective on my hair
I have a few grey hairs and was recommended this product by a friend as my hair does not need colouring yet. Unfortunately, this does nothing on my hair at all. It does not cover my odd grey strands whatsoever.
by Rachael Verified Purchase
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Average
I was well and truly influenced with this product and was looking forward to trying this after reading so many good reviews but have to say I wasn't impressed. I ordered blonde and it did not cover roots well at all. Not worth the money as I have used better products for a fraction of the price.
by Beautyobsessed Verified Purchase
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Stays put
This powder works great and stays put until the next wash. I found that I dont need to top it up at all. There is an art to putting it on to make it look natural. You need to use more of a dabbing movement rather than brushing movement. When you brush it you do find that the product only shows for the first part of the brush stroke and not the rest. However, dabbing works really well.
by DIZZZY Verified Purchase
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Didn't show up
Was looking forward to trying this after the fab reviews but unfortunately all it did was give my roots a horrible red/orange hue. Actually made my roots look worse than they do without it. Defo won't be buying again, disappointing.
by Lea Verified Purchase
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It’s okay
Makes my grey roots slightly less obvious. Don’t think I’d repurchase though.
by Lou44 Verified Purchase
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Good product
Have used a few of these types of products on my very dark hair whengrey roots start to come in. Works really well and can build it easily. Does not leave my hair feeling sticky like others and also does not come off when running on the rain, as I learned.
by Jo Verified Purchase
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Does not work
The platinum blonde is rubbish. It did absolutely nothing on my roots. It’s a weird yellow colour and it doesn’t even stay on your hair. LF ignored my complaint too. Don’t waste your money.
by Nina Verified Purchase
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Not as good as expected
The light brown is quite dark, darker than it appears on the photo. It does cover well but it transfers onto face and hands if you touch your hair.
by EmLy Verified Purchase
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Does a good job
Started using this in Covid and loved it. So much nicer than the sprays when covering up Grey regrowth
by Kazzah Verified Purchase
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