Fudge Clean Blonde Shampoo 250ml
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RRP: £14.00 Current price: £9.38
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Restore vibrant, salon-worthy locks with Fudge Clean Blonde Shampoo; a cleansing and refreshing formula that targets unwanted brassy tones in colour-treated hair. Fortified with violet pigments and hydrating Guarana Extract, the purple shampoo effectively eliminates impurities and product build-up, while reviving radiance and neutralising yellow hues in blonde hair. Innovative FragranceFuse™ technology delivers a long-lasting scent to leave locks feeling fresh and healthy from root to tip.
We love that the super lightweight formulation gently cleanses the hair, while also removing brassy tones and neutralising yellow pigments. Not tested on animals, this cruelty-free formulation leaves blondes beautifully bright and bouncy. It includes violet pigments to neutralise and guarana to hydrate and keep hair moisturised to prevent damage and fading. Chemically damaged, faded or split hair is left 90% stronger after only one use and will feel dramatically smoother with double the softness.
A haircare brand with an urban fashion influence and a professional heritage, Fudge works with leading hairdressing experts such as Tracy Hayes and Global Brand Ambassador Jonathan Andrew to deliver world-class products and education to its customers and stylists across the globe. Launched in the early nineties, Fudge is an expert in colour care and looking after hair, no matter whether it's natural, highlighted or coloured. The haircare brand is known for its many cult products, from the Matte Hed Extra to the Headpaint professional colour range in a variety of beautiful shades.
Apply Fudge Clean Blonde Shampoo to wet hair. Massage hair and scalp with the shampoo and rinse thoroughly. Follow with the Clean Blonde Damage Rewind Conditioner to help keep hair smooth and snag-free, while also keeping your blonde hair bright and brass-free. The Clean Blonde Damage Rewind Conditioner works with the shampoo to remove yellow tones, neutralise violet pigment and proteins and restore healthy hair with hydrating guarana.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, Sodium Lauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Diazolidinyl Urea, Citric Acid, Laureth-4, Tetrasodium EDTA, Pentylene Glycol, Hexyl Cinnamal, Laureth-23, Limonene, Sodium Benzoate, Cetrimonium Chloride, Trideceth-12, Glycerin, Alpha-Isomethyl Ionone, Coumarin, Linalool, Salicylic Acid, Iodopropynyl Butylcarbamate, Paullinia Cupana Seed Extract, Potassium Sorbate, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 112 reviews
4 stars rating 18 reviews
3 stars rating 5 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Good daily shampoo
The product is good to use as a daily shampoo. It leaves the hair feeling much smoother than other purple or regular shampoos. It removes brassy yellow tones from deeply bleached hair perfectly. Although it doesn't work well as a toner used straight after bleaching. The length of my hair were perfect silver shade after one use, unfortunately my freshly bleached roots reminded yellow. However as the product is not advertised as toner I wouldn't expect it to do this kind of job. I am satisfied with the product and I wouldn't recommend it to anybody looking for a good purple shampoo that won't damage your hair. I consider the price a bit too expensive, although I can see my hair looking healthier, therefore I think it's worth it.
by Makikooni
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Fudge Clean Blonde Purple Shampoo
The smell.of this shampoo is amazing. The size of the 250ml one as well is quite generous, so though it's a bit pricier pricier other well known purple shampoos, it will last me a lot longer so not much difference in the end, and has better results. Also I find the cheaper brands to be quite drying to your hair, something bleached blonde people like myself definitely do not need. This leaves hair, soft, easy to manage and style and am really impressed with toning results from it. Did stain my nails slightly for like half a day, so maybe would say use gloves. Will be a regular purchase for me now and I'll be recommending this to friends.
by Michaela meenaghan
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Smells amazing
Lovely shampoo, left my hair looking, feeling and smelling amazing
by Becky Verified Purchase
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Nice shampoo don’t use too much though
This is a nice shampoo for preventing brassy hair, however be careful as the purple does go everywhere in the shower! I also find if you use it too much it can turn the ends of my extensions very cool blonde so would recommend only using it for 1 wash a week as opposed to all the time
by Ellie Verified Purchase
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Does what it says - Good Bye yellow hair!
I went on a hunt for a colour correcting shampoo after I recently had a full head of blonde. Like everyone, I read so many reviews on various brands that all promised to banish the brass. After much debating I settled for Fudge Clean & Blonde Shampoo plus the matching conditioner. I was sceptical at first and after the first application my lighter tones were much brighter with my brassy tones slightly toned down. As recommended, I only used the shampoo & conditioner up to twice in one week - leaving the shampoo on for just 5 minutes. Over the course of the last couple of weeks I have only focused on the areas where I wanted the product to work and I’m so pleased with the result. I have banished the brass! With the added bonus of how soft and conditioned my hair feels. I can safely say that I have now found a staple in my hair maintenance routine. Highly recommend.
by Loubylou Verified Purchase
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Great toning shampoo
This is a really good shampoo for toning any yellowish blond in your hair to a nice ash blonde. Could just do with a conditioner that makes your hair super silky too.
by Helen Verified Purchase
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Works fantastically
Makes a real difference to the tone of your hair after just one use - would definitely recommend! Best purple shampoo I’ve tried!
by Emily Verified Purchase
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Perfect Blonde Shampoo
Am over the moon I tried this shampoo. Tones the brassiness out of your blonde hair. One major plus is any other purple shampoo I have tried has left my hair feeling so dry, this one is the direct opposite, my hair feels really silky and in lovely condition. Really cannot recommend this product enough.
by SARAH Verified Purchase
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Blonde brighter
Very good Lifted any gold from hair Brighten highlights I have chocolate and blonde highlights. They went a little gold this product worked well Would buy it again
by Di Verified Purchase
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Purple shampoo
Good on blonde but really stains your hands would advise gloves when applying and make sure you remove from skin around the hairline
by Shopper Verified Purchase
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