Fudge Professional Everyday Clean Blonde Damage Rewind Violet Toning Shampoo 250ml
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RRP: £14.00 Current price: £9.38
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Give your blonde hair a new lease of life with Fudge Professional’s toning shampoo, designed to keep light-coloured strands at their best. Specially formulated to counter yellow tones while repairing the appearance of damage, the purple shampoo uses salon-quality technology to deliver exceptional results at home.
Thanks to Opti-PLEX™ technology, you can enjoy up to 95% stronger hair* that resists breakage for a longer-looking, fuller-feeling finish. It’s ideal for reinforcing fibres and bonds that have been damaged after being exposed to harsh environments or treated with chemicals and styling tools. The shampoo also contains purple micro-pigments that target any brassiness, keeping your blonde cooler for longer.
Completely weightless, the shampoo won’t cause unwanted feelings of heaviness, yet smooths cuticles for a sleeker end result. With regular use, hair will be twice as soft and ten times as smooth**. Topped off with FragranceFuse™ technology, your mane will stay fragrant for up to 24 hours.
*Tested by breakage.
**When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.
Lather evenly through wet hair and leave for 1 minute to banish brassy tones, or up to 5 minutes for maximum results. Rinse thoroughly and follow with Clean Blonde Damage Rewind Conditioner to build up hair defences and lock in shimmery cool tones. Avoid contact with eyes, skin and absorbent materials. If possible, use gloves as staining may occur.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Sodium Chloride, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium Benzoate, Pentylene Glycol, Polysilicone-15, Potassium Sorbate, Hexyl Cinnamal, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Gycol, Polyglyceryl-3 Caprate, Phenoxyethanol, Citronellol, Palmitamidopropyltrimonium Chloride, Propylene Glycol, CI 60730 (Ext. Violet 2).
Please refer to product packaging for the most up-to-date list of ingredients.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Fudge Professional Everyday Clean Blonde Damage Rewind Violet Toning Shampoo 250ml
RRP: £14.00 Current price: £9.38
Save £4.62 ( 33% Off )
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best shampoo
Very good shampoo , helps keep my hair healthy and the blonde fresh
by Kelly Verified Purchase
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Great purple shampoo
Does the job. Don’t leave on for too long or hair will go purple!
by Chloe Verified Purchase
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Fab
Will be my go to shampoo from now on. Keeps yellow tones at bay and my hair is in the best condition ever
by Lisa Verified Purchase
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Really like this silver shampoo
I've only used it twice so far, but it seemed to make a difference to the tone of my hair. It has a nice scent and left my hair feeling smooth. Would buy this again.
by Linsey Verified Purchase
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Formula change
Absolutely love this shampoo and have bought it a few times in the past, the last being around a year ago. I prefer the sulfate free to help protect my toner. It definitely isn’t the same as what it use to be? The pigment is no where near as strong- it use to dye my nails purple for ages and could only do it once a week maximum as the silver/purple tone was so strong but this is nothing like that, I don’t even notice a difference from using it a couple times a week, even the colour of the shampoo itself is a lot paler, really hope they bring back the original formula! Won’t be repurchasing as there’s definitely better on the market now
by Kelsey Verified Purchase
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Great
This was lovely removed yellowing and left a lovely blonde colour again and great that you can use everyday
by Clare Verified Purchase
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Must have for blondes!
Not only does it remove yellow tones but it cleans my hair really well, and it feels lovely and hydrated afterwords which is something I’ve struggled to find with other products
by Ellie Verified Purchase
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Fave purple shampoo
SLS free is important to me - and this really revitalises my blonde highlights without over toning
by Eloise Verified Purchase
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good
great purple shampoo really tones your hair. i leave on for about 5 minutes then rinse. only thing is it can stain your scalp for a bit. slightly drying but doesn’t contain sulfates which is good
by Emily Verified Purchase
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Best purple shampoo
I've had silver platinum hair for years and this is hands down the best purple shampoo I've ever used, it also smells delicious and actually shampoos your hair unlike other brands.
by Rhian
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