Joico Colour Endure Violet Shampoo (300ml)

Not for everyone

Tried having heard good things but my hair feels awful after using this. I've persevered following instructions but it makes no difference to the tone of my colour and my hair is heavy, lank, and greasy quickly after use. Switching back to my old shampoo.

2017-01-12 by Lizzie Verified Purchase

amazing!

love it! results after first wash. definitely helps with brassiness. dries your hair though so dont use it everyday. and leave it on for 5 mins max.

2016-12-27 by sara Verified Purchase

Helped tone down my brassy highlights

Great shampoo to help with my recently highlighted hair. Has helped tone down the brassiness! Also love the fact that it is sulfate -free!

2016-08-24 by WCS Verified Purchase

Amazing

Bought a mini version of this from my hairdresser to see what it is like andy hair was a bit brassy from back blonde from brunette and after 2 washes my hair had toned down a lot and my looks so much better now. I couldn't reccomed this enough definitely will be purchasing again.

2016-07-10 by Abbey

Excellent!

Already seeing a difference having only used it a couple of times. I only use it once a week and will continue to do so to maintain my highlights. Really helps with brassiness and yellow/orange tones.

2016-06-13 by Dido Verified Purchase

Amazing: worth every penny!

I naturally have very light blonde hair, but I get pearl highlights to create brightness and shine, and between trips to the hair dressers this joico endure violet is amazing! Keeping my my hair fresh, bright and vibrant, it smells divine and leaves hair feeling salon soft and really enhances those lighter blonde tones. Typically I get my hair highlighted 5 times a year, and this product really helps with that, it maintains the salon colour between visits. I absolutely swear by this! Don't be put off by the deep purple colour, it works a treat! Use 2/3 times a week and leave the shampoo in for a few minutes so it really grabs at those yellow brassy tones! Couldn't recommend it enough!

2016-04-07 by Steph Verified Purchase

Not volumizing

I feel like that shampoo sort of helped with maintaining my color and it not going too brassy, but I felt the shampoo alone didn't really clean my hair. Had to mix it with another shampoo in order for my hair to actually feel clean.

2015-06-09 by abeeyo_q8

Best violet shampoo ever

This is the most effective violet shampoo I've ever tried (and I've tried literally each one in the market). It's very mild and doesn't dry your hair as much as other violet shampoos, and in the same time neutralizes yellow tones completely. The more you keep it on your hair, the more violet tone it leaves. When I don't have time to color my blonde hair, I just mix a very small amount of shampoo with a cup of water and put it on my hair for few minutes, then rinse it, and my hair look like just colored.

2014-12-09 by Katherine

Joico Color Endure Violet Shampoo (300ml) is the best violet shampoo I have tried! It takes yellow shades as it says and it smells really pleasant.

2013-02-26 by anna

FAB

The best violet shampoo on the market. Far better than any toners. Also if you towel dry hair then leave this shampoo on for 5 mins or so your hair will turn a gorgeous violet shade!! Fab!

2012-01-29 by Loubo