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L'Oréal Paris

L'Oréal Paris Préférence Infinia Hair Dye - 3.0 Brasilia Dark Brown

A permanent hair dye with a unique blend of pigments that provides full coverage for vibrant, glossy hair.

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RRP: £11.99 Current price: £10.79

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L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)

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L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)

RRP: £11.99 Current price: £10.79

Save £1.20 ( 10% Off )

Total Price:

£16.64

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Customer Reviews

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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Not the right colour!!!

Be warned - lol - I ordered the Venice 11.11 - it turned my already light blonde hair ORANGE. I got it blonde again & then  I ordered the ultra platinum to give it a final lift …. it done the exact same thing but also turned my hair like chewing gum!! Thank god for olaplex! I would recommend you looking at the Clairol nice n easy products they are much more reliable and I have never had an issue with those. Only thing is there is no platinum like shade, but the lightest blonde in Clairol (SB01 or SB02) are a gorgeous bright blonde colour and do not damage your hair in any way and the colour is as shown on the box. 

by Charlie Verified Purchase

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Florida Honey Blonde

My roots were pretty long, almost reached my shoulders, quite dark with red undertones, about a 6. Rest of my hair was lightened to around a 9. I came out with a beautiful golden brown to strawberry blonde colour. Definitely not the 'Florida Honey Blonde' I expected, but quite beautiful. The rest of the reviews explaining how the colour isn't what's suggested on the box are correct, test it first before you use it. It is gorgeous though, even if it isn't the honey blonde I expected.

by Grace Verified Purchase

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Turned my hair platinum.

I used the Viking light ash blond and my hair which was light blond turned silvery grey, more platinum colour. This is fine not the colour i wanted but not a complete disaster. I know how to apply home dyes as I have done it for decades and yes, I have been caught out if the dyes have been swapped in store. There should be a crosscheck and the dye colour should be on each bottle. Hope this feedback is useful.

by Lorraine

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Lovely Loreal

Unfortunately I cannot comment on this item, as the wrong colour was supplied but going on past useage I would definitely recommend L’Oréal Paris Preference just make sure you get the right colour for your liking

by Janzi Verified Purchase

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Amazing!

I order the Stockholm very light pearl blonde shade and it is amazing, perfect for fairer skin types and shines lovely in the sun, it helped to cover the warm tones in my hair and does last, highly recommend

by CarlyLou Verified Purchase

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7.23 Bali dark rose gold

My hair is naturally light blonde and it turned my hair purple, it’s a nice purple though at least lol 

by Hannah Verified Purchase

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Amazing

This Dye is amazing , leaves hair soft and shiny, i would not use any other brand except this to dye my hair as it is so good!

by CarlyLou Verified Purchase

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Amazing!!!

I purchased the 10.21 Stockholm Very Light Pearl Blonde and i was amazed at the result, the colour has beautiful tones and is very flattering for pale skin, the condition of my hair is still good and i will be continuing to use this from now on, Five stars

by CarlyLou Verified Purchase

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6.45 Brooklyn Copper Auburn

Well what can I say, this colour is amazing! I’ve struggled to find many reviews about this shade online so i was wary at first of dying my hair by I am so glad I took the plunge because the colour is exactly like the box! So rich and vibrant when the sun hits my hair. My hair was really quite blonde at the roots, which were almost halfway down my head due to lockdown, then to a faded coppery/ginger and i was worried my roots would go a lot brighter than the ends but they have gone PERFECT. You cant even tell where the roots were, the colour is so even. It says put on damp hair but i only noticed that after ive put the dye all over my dry hair haha but it didnt seem to make a difference as it’s still come out a gorgeous shade. So happy with the results!!

by Lizzie Verified Purchase

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The best

My shaid only available online so I always buy it from here. Love it. 🤩

by Aniko Verified Purchase

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