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L'Oréal Paris

L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)

A permanent hair dye with a unique blend of pigments that provides full coverage for vibrant, glossy hair.

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£11.99

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In stock | Usually dispatched within 24 hours

L'Oreal Paris preference,

Frequently Bought Together

L'Oréal Paris Préférence Infinia Hair Dye - 10.21 Stockholm Very Light Pearl Blonde

This item

L'Oréal Paris Préférence Infinia Hair Dye - 10.21 Stockholm Very Light Pearl Blonde

£11.99

Total Price:

£21.99

Other Customers Bought

Customer Reviews

4.43 stars out of a maximum of 5

5 stars rating 111 reviews

4 stars rating 36 reviews

3 stars rating 10 reviews

2 stars rating 5 reviews

1 stars rating 6 reviews

Top Customer Reviews

We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.

Love this dye

5 stars out of a maximum of 5

I've been using this dye for years now and it never let's me down. It's a little alarming at first as it looks super dark (4.15) when it's first done but after 1 or 2 washes, it settles down and it's a beautiful chocolate brown colour (looks gorgeous when the sunlight hits it). It doesn't really fade much and I leave it longer than 8 weeks between top ups. It's easy to apply and covers greys perfectly

by LJ Verified Purchase

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Lovely shade

5 stars out of a maximum of 5

Buy this all the time, love it!

by Mrs r Verified Purchase

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They’ve changed the packaging

5 stars out of a maximum of 5

They’ve changed the packaging So Brasilia is now dark brown 

by Sharon Verified Purchase

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Love!

5 stars out of a maximum of 5

My hair came out so silky after using this hair dye! The aftercare conditioner is thick and has made my hair super smooth 

by chantelle Verified Purchase

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Not the best

3 stars out of a maximum of 5

Colour really faded, very strong smell, hair colour not as vibrant as I expected 

by Kelly Verified Purchase

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Gorgeous

5 stars out of a maximum of 5

Such a gorgeous shade for the hair and once dried and styled the hair feels so soft and luxurious from the intense conditioner.

by Kerry Verified Purchase

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My personal fave

5 stars out of a maximum of 5

This is my go to hair dye, feels less harsh. Beautiful colour that lasts, only need to redo roots as they grow through. 

by Kelly Verified Purchase

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Just love L’Oréal

5 stars out of a maximum of 5

This is a beautiful shade and I find it has really good coverage!! ❤️💯

by Maria Verified Purchase

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Love the colour

5 stars out of a maximum of 5

Wish I was naturally this colour but this is perfect alternative

by Jem Verified Purchase

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Great

5 stars out of a maximum of 5

I’ve purchased this 3 times already. The colour is great and the amount of product stretches really far 

by Chloe Verified Purchase

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