L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)
Get 60 LF Beauty Plus+ Points
£11.99
Or 4 interest free payments of £2.99 with clearpay
In stock | Usually dispatched within 24 hours

Discover vibrant colour with the L'Oréal Paris Préférence Infinia permanent hair dye. Boasting a fade-defying formula that's powered by unique blend of colour enriching pigments, the luxurious formula nourishes the hair from root to tip. Préférence Infinia provides full coverage with unbeatable shine and eight weeks of fade-defiant eye-catching colour and lustre. Express yourself and make a statement with this intense formula to discover just how vibrant and glossy your mane can be.
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
Aqua / Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Aminophenol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance (F.I.L. C161817/4).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
L'Oréal Paris Préférence Infinia Hair Dye - 10.21 Stockholm Very Light Pearl Blonde
£11.99
Other Customers Bought
Customer Reviews
5 stars rating 111 reviews
4 stars rating 36 reviews
3 stars rating 10 reviews
2 stars rating 5 reviews
1 stars rating 6 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
Love this dye
I've been using this dye for years now and it never let's me down. It's a little alarming at first as it looks super dark (4.15) when it's first done but after 1 or 2 washes, it settles down and it's a beautiful chocolate brown colour (looks gorgeous when the sunlight hits it). It doesn't really fade much and I leave it longer than 8 weeks between top ups. It's easy to apply and covers greys perfectly
by LJ Verified Purchase
Was this helpful?
Lovely shade
Buy this all the time, love it!
by Mrs r Verified Purchase
Was this helpful?
They’ve changed the packaging
They’ve changed the packaging So Brasilia is now dark brown
by Sharon Verified Purchase
Was this helpful?
Love!
My hair came out so silky after using this hair dye! The aftercare conditioner is thick and has made my hair super smooth
by chantelle Verified Purchase
Was this helpful?
Not the best
Colour really faded, very strong smell, hair colour not as vibrant as I expected
by Kelly Verified Purchase
Was this helpful?
Gorgeous
Such a gorgeous shade for the hair and once dried and styled the hair feels so soft and luxurious from the intense conditioner.
by Kerry Verified Purchase
Was this helpful?
My personal fave
This is my go to hair dye, feels less harsh. Beautiful colour that lasts, only need to redo roots as they grow through.
by Kelly Verified Purchase
Was this helpful?
Just love L’Oréal
This is a beautiful shade and I find it has really good coverage!! ❤️💯
by Maria Verified Purchase
Was this helpful?
Love the colour
Wish I was naturally this colour but this is perfect alternative
by Jem Verified Purchase
Was this helpful?
Great
I’ve purchased this 3 times already. The colour is great and the amount of product stretches really far
by Chloe Verified Purchase
Was this helpful?