Urban Decay Eyeshadow Primer Potion - Original
Get 105 LF Beauty Plus+ Points
£21.00
Or 4 interest free payments of £5.25 with clearpay
Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
£21.00
Customer Reviews
148
5
4
3
2
1
108
22
10
4
4
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Perfect
Perfect eyes base. Shadows colours pops out and lasting longer . Easy to apply.
by Inesa Verified Purchase
Was this helpful?
A must have!!
If you love your eyeshadow and you want it to stay put! This is the one for you! Long lasting and really makes the shadow pop! Looks crisp and clean! Definitely one to have in your makeup bag!
by Chantelle Verified Purchase
Was this helpful?
Shocked!
I have incredibly oily eyelids and my eye makeup typically lasts only a couple of hours max before smudging. However, this has completely changed the game for me, now I’m able to go out about my day and not worry about my eyeliner being smudged across my entire eyelid. Genuinely shocked how well this works, if only I had purchased this earlier! Would have saved me a whole of stress!
by Lily Verified Purchase
Was this helpful?
Long lasting
I need a good primer to keep eyeshadow in place on hooded eyelids and this one does the job.
by Sarah Verified Purchase
Was this helpful?
Love
Love it! Only product to keep my eyeshadow set all day
by Natasha Verified Purchase
Was this helpful?
Wow!
This has made my eye shadow application smoother and doesn’t smudge - very pleased! Cant believe I waited so many years to buy it
by Stephanie Verified Purchase
Was this helpful?
The GOAT
Best eyeshadow primer on the market. 10/10 wouldn’t get anything else.
by Teresa Verified Purchase
Was this helpful?
Amazing
It really does keep your eyeshadow in place all day/all night no matter the weather conditions Light weight
by Heidi Verified Purchase
Was this helpful?
Excellent!!
Love this eye primer!! Great consistency dries quickly and eyeshadow stays on all day and night. Product lasts a long time. Have been using this product for years.
by Kimberley Verified Purchase
Was this helpful?
The only eye primer I use
I use this daily and it last a long time. Cancels out blue veins on the lid very well and is the best base I've found to helping eye shadow stay put all day on oily lids.
by ChrisTa Verified Purchase
Was this helpful?
Other Customers Bought
Urban Decay
1183
£28.00
Urban Decay
270
£17.00
Urban Decay
712
£15.00
Urban Decay
201
£27.00
Urban Decay
113
£19.50
Urban Decay
82
£21.00