Urban Decay Eyeshadow Primer Potion - Original
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£21.00
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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
£21.00
Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Allergic reaction
Not sure if the formula has changed but this has caused me to break out in contact dermatitis. Really disappointed
by Kellie-Anne Verified Purchase
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Back to basics
I love this eyeshadow primer, stopped using it for a while as new options came to the market but nothing controls shine and oil on my eyelids like this eye primer.
by MAKEUPLOVER95 Verified Purchase
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Does the job
Love this! My eye makeup doesn’t budge at all with this, even if I fall asleep with my makeup on (I know, I know) my eyeshadow still looks perfect in the morning. Would recommend.
by Amy Verified Purchase
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Still the best
Always my favourite primer - good long lasting base that looks good on its own and with shadows/liners. Nothing shifts when this is on
by Natalie Verified Purchase
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Fav!
Favorite eyeshadow primer ever! Really helps to stop my eyeshadow creasing and acts as I nice base for makeup
by Lucy Verified Purchase
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Sticky
Best one I’ve used after being recommended by a friend
by Julie Verified Purchase
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Best
The best primer I’ve ever used, great to apply and staying power is awesome
by Natalie Verified Purchase
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Best primer
Best shadow primer I’ve used, goes on easy and stays put all day
by Natalie Verified Purchase
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The best primer!
This is the only primer I use and it helps my eyeliner stay on all day even on windy days with my eyes watering. The only issue is sometimes it’s hard to get all the product out nearing the end due to the shape.
by Jodie Verified Purchase
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Excellent
Goes on lovely and keeps eyeshadow crease free and fresh all day!
by DONNA Verified Purchase
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