Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 118 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
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The GOAT
Best eyeshadow primer on the market. 10/10 wouldn’t get anything else.
by Teresa Verified Purchase
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Amazing
It really does keep your eyeshadow in place all day/all night no matter the weather conditions Light weight
by Heidi Verified Purchase
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Excellent!!
Love this eye primer!! Great consistency dries quickly and eyeshadow stays on all day and night. Product lasts a long time. Have been using this product for years.
by Kimberley Verified Purchase
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The only eye primer I use
I use this daily and it last a long time. Cancels out blue veins on the lid very well and is the best base I've found to helping eye shadow stay put all day on oily lids.
by ChrisTa Verified Purchase
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Good
Keeps my eye makeup on all night, light and non sticky
by Vanessa Verified Purchase
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Amazing!
Keeps eyeshadow on all day and stops eyeshadow going on patchy no need for concealer on top.
by Kole Verified Purchase
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Not cheap
Not cheap but it really does keep your eyeshadow on for hours
by Natalie Verified Purchase
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Keeps eyeshadow in place all day
Wow, this eye primer is fantastic, it not only keeps a fresh look all day but gives the shimmery eyeshadows and absolutely fantastic finish. Would definitely recommend to anyone
by Michelle Verified Purchase
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Essential makeup item!
I have been using this product for years and swear by it! Creates a perfect base for eyeshadow, allowing the shades to show off their full pigment and keeps it in place for hours, I wouldn’t be without it!
by Lois Verified Purchase
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The OG
I love this. I’ve used it for years and it’s still as good as the first time I used it. Thank you Urban Decay
by Natalie Verified Purchase
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