Urban Decay Eyeshadow Primer Potion - Original

Name: Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
Brand: Urban Decay
SKU: 11560136
Price: 21.0 GBP
Availability: InStock
Rating: 4.53 (148 reviews)

An eye primer designed to enhance the longevity of eye makeup and minimise creasing.

148 reviews

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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

PETA-certified cruelty-free.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Frequently Bought Together

This item

Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

£21.00

*Shade

Urban Decay All Nighter Setting Spray 118ml

Customer Reviews

4.53

148

108

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Will repurchase

My eyeshadow or foundation always creases after sometime on the eyelids. However after using this base, it doesn’t crease it and it helps my makeup last much longer! It’s very easy to apply and you can build up the product. However the only negative feedback is that it’s not the most cheapest base out there and it’s quite expensive compared to other brands. I’ll try NYX next time and see if it has the same effect as this one, and if not, I’ll stick to the Urban Decay.

2023-10-04 by Jasmina Verified Purchase

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Highly recommend

This is a great primer and keeps my eyeshadow in place all day

2023-09-23 by Emma Verified Purchase

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Prefer it to original

Eyeshadow lasts so much longer without creasing and I love the extra shimmer of this one

2023-09-22 by Joanna Verified Purchase

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Urban

Not what a was expecting bit sticky as well will go back to old one

2023-09-17 by Tamla Verified Purchase

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Okayish

My eyeshadow did stay on but 3stars because I had to put the wand 8n a few times as it only dispensed a tiny bit at a time

2023-09-17 by nashia Verified Purchase

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Decent primer but wouldn't buy again

I do like this primer but I preferred the 'Eden' shade from this range. Seemed to provide a better base for my eye makeup. That said, this is a lightweight primer and great for less heavy makeup days

2023-09-14 by Mairead Verified Purchase

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Eyeshadow Primer

Received a travel size tube of this a few years back in an advent calendar and have loved it ever since. It goes on beautifully and keeps your eye shadow looking perfect all day/night!

2023-09-05 by Jo Verified Purchase

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