Urban Decay Naked Ultra Violet Palette

Urban Decay’s best-selling line of Naked palettes has a futuristic new addition. Taking inspiration from the brand’s signature purple shade, the Naked Ultraviolet Palette explores a vivid colour spectrum, offering impactful yet versatile shades. With twelve carefully curated shades, this eyeshadow edit honours the brand’s experimental history, while focusing on the future of beauty. Inspired by the lightning-speed advances of digital culture, the brand have hacked new methods of eyeshadow creation to exceed all expectations.

Housed in an abstract purple packaging with debossed metallic lettering, the Ultraviolet palette stands out from the crowd. Complete with a mirror and dual-ended brush, the palette opens to reveal a spectrum of peachy neutrals, luscious lilacs, magnetic violets and blacklight purples to provide endless options for day and night. Offering a range of pigmented mattes, reflective metallics and holographic shimmers, the palette boasts a range of textures and finishes to allow you to create a dimensional eye look. Add a playful hint of purple to your daytime looks or go all out with a violet smokey eye. Applying with a luxurious velvety texture, the super-charged shadows offer rich pigmentation for maximum impact.

Lucid is a new transformer shade, adding a holographic green pearl shift to any look. Layer over everything from neutrals to deep purples to create an Ultraviolet shift. Cyber Punk and Purple Dust offer futuristic updates on UD’s iconic purple eyeshadows. Enter virtual reality with reflective 3D pearls and unexpected shade-shifting finishes. Bold yet surprisingly wearable, Naked Ultraviolet is the palette your eyeshadow wardrobe has been waiting for.

Shades Include:

Trippin’ (Warm ivory satin)
Mind Slip (Soft peach matte)
Dazed (Golden pink shimmer with micro-pearls)
Hacked (Nude mauve matte)
V.R. (Raspberry sparkle with iridescent micro-shimmer)
Lucid (Holographic green pearl shift)
Optimized (Lavender matte)
Warning (Bright pink satin with a purple shift)
Cyber Punk (Violet shimmer with pink micro-shimmer)
Euphoric (Cool toned light purple with blue shift)
Purple Dust (Ultraviolet with iridescent micro-shimmer)
Digital (Smokey black with red micro-shimmer)

How to use:

• Try the first 7 shades (left to right) for a quick and easy swipe of colour or layer up to create a soft, multi-dimensional eye look.
• Use the deeper 5 shades on the right to level up your look and create a super smoky eye or a rich, hazy purple look.
• Top off with Lucid, V.R., and Euphoric to easily transform any shade into a holographic colour.

Use with:

•  Prime lids with Urban Decay Eyeshadow Primer Potion for extra vibrant colour and all-day, crease-free wear.
•  For extra intensity, pair with 24/7 Glide-on Eyeliner Pencil.
• Set your look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.

Cyber Punk: Mica, Caprylic/Capric Triglyceride, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, Calcium Aluminum Borosilicate, CI 75470 / Carmine, CI 77007 / Ultramarines, Talc, CI 77491 / Iron Oxides, Zinc Stearate, CI 77510 / Ferric Ferrocyanide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Tin Oxide, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer. (D250986/2)

Dazed: Oryza Sativa Extract / Rice Extract, Calcium Sodium Borosilicate, Talc, Alumina, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Silica, Sorbic Acid, Tin Oxide. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77491, CI 77492 / Iron Oxides, CI 19140 / Yellow 5 Lake]. (D251315/2)

1 Digital: CI 77499 / Iron Oxides, Mica, Caprylic/Capric Triglyceride, Talc, CI 77400 / Copper Powder, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, Zinc Stearate, Cellulose, Silica, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, Ethylene/Acrylic Acid Copolymer. (D253718/1)

Euphoric: Mica, CI 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Talc, Zinc Stearate, CI 75470 / Carmine, Sodium Dehydroacetate, CI 77510 / Ferric Ferrocyanide, Phenoxyethanol, Sorbic Acid, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer. (D251244/1)

Hacked: Talc, Caprylic/Capric Triglyceride, Silica, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose. [+/- (May Contain): Mica, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines]. (D251253/2)

Lucid: CI 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Tin Oxide, Sorbic Acid, Talc, CI 77491 / Iron Oxides, Cellulose, CI 77510 / Ferric Ferrocyanide. (D250682/2)

Mind Slip: Talc, Mica, CI 77891 / Titanium Dioxide, CI 77492 / Iron Oxides, CI 75470 / Carmine, Ethylene/Acrylic Acid Copolymer, Alumina, Zinc Stearate, Caprylic/Capric Triglyceride, Boron Nitride, Sodium Dehydroacetate, CI 19140 / Yellow 5 Lake, Phenoxyethanol, Sorbic Acid, Cellulose. (D250974/1)

Optimized: Mica, Talc, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Zinc Stearate, Boron Nitride, CI 75470 / Carmine, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose. (D250982/1)

Purple Dust: Caprylic/Capric Triglyceride, Calcium Sodium Borosilicate, Silica, Zinc Stearate, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Ethylene/Acrylic Acid Copolymer, Talc, Cellulose. [+/- (May Contain): CI 77491, CI 77499 / Iron Oxides, Mica, CI 77891 / Titanium Dioxide, CI 77510 / Ferric Ferrocyanide]. (D251257/2)

Trippin': Talc, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Boron Nitride, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine]. (D250970/2)

V.R.: Calcium Sodium Borosilicate, Mica, Caprylic/Capric Triglyceride, CI 77491 / Iron Oxides, CI 77891 / Titanium Dioxide, Talc, Zinc Stearate, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Cellulose. (D250978/1)

Warning: Mica, CI 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Talc, CI 77510 / Ferric Ferrocyanide, Cellulose, Ethylene/Acrylic Acid Copolymer. (D251273/1)

Founded in California, 1996, Urban Decay disrupted the previously ‘pink-dominated’ beauty industry, championing individuality and creativity. Inspiring their customers to be ‘pretty different’ the brand is renowned for the best-selling Naked collection, creating rebellious colour cosmetics with high-performance formulas. Urban Decay promote ‘reinvention over perfection,’ with an experimental style that reminds us that beauty is about self-expression and having fun. Proudly PETA-certified cruelty-free, the brand continues to innovate vegan formulations.