Wella Professionals Ultimate Smooth Shampoo 100ml

A smoothing shampoo ideal for coloured hair, with Metal Purifier technology and hydrating actives.

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Image 1 - A shampoo bottle labeled WELLA PROFESSIONALS ULTIMATE SMOOTH with icons representing nourishment, shine, and metal purifying, surrounded by a gold backdrop and flowing liquid.
Image 2 - An illustration showing a cross-section of hair, with layers labeled OUTSIDE describing a protective barrier and INSIDE indicating deep nourishment for the hair, along with the text PATENTED TECHNOLOGY WITH SQUALANE & OMEGA 9.
Image 3 - Image shows four hair care products arranged in a gradient background, labeled with ULTIMATE SMOOTH and ROUTINE TO FIGHT FRIZZY, DRY & DULL HAIR, including a shampoo, conditioner, treatment cream, and treatment spray with the sequence numbers 01, 02, and 03.
Image 4 - Image shows a selection of hair care products from Wella arranged elegantly with a gold and brown color scheme, featuring text that reads UP TO 85% SMOOTHER HAIR, 96 HOURS FRIZZ CONTROL, and SILKY SHINE.
Image 5 - A circular drop of white shampoo is shown on a light background, with the text ULTIMATE SMOOTH SHAMPOO and LATHERS INTO A LUXE FOAM displayed alongside it.
Image 6 - A bottle of hair treatment fluid lies on a tan surface with three labeled features: dermatologically tested, suitable for coloured hair, and UV and heat protection, alongside drops of the product.

Suitable for dry, dull and colour-treated hair in need of a moisture boost, the Wella Professionals Ultimate Smooth Shampoo gently cleanses the scalp and strands while smoothing.

Powered by the brand’s Metal Purifier technology, the formula removes metal particles found in hard water to encourage optimal vibrancy. Squalane and omega-9 hydrate the lengths to leave them visibly soft and supple with a glass-like shine, while the shampoo's moisturising benefits reduce the look of brittle and split ends without leaving any oily residue, promoting a silken, stronger feel. For best results, use alongside Ultimate Smooth Conditioner, Mask and Miracle Oil Serum, for nourished hair in as little as 30 seconds and smoothness that lasts up to 3 days*.

*when using Miracle Oil Serum if unwashed for 3 days vs. untreated.

hout leaving any oily residue, promoting a silken, stronger feel.

Application: Apply to wet hair and lather. Rinse and repeat if necessary.

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Phenoxyethanol, Sodium Xylenesulfonate, Panthenol, Sodium Benzoate, Parfum/Fragrance, Polyquaternium-10, Citric Acid, Trisodium Ethylenediamine Disuccinate, Glyceryl Oleate, Glycerin, Malic Acid, Aminomethyl Propanol, Limonene, Linalool, Histidine, Oleic Acid, Squalane, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Chloride, Sodium Citrate.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.